WilliamsRandall Marketing Communications Cites Strategic Effort to Grow Online Services Offerings

    August 24, 2004

WilliamsRandall Marketing Communications has spent the last 18 months implementing a strategic plan to grow its technology offerings.

This initiative has included developing new strategic partnerships, implementing an aggressive new business model, adding approximately 10 new employees and winning a number of prominent new clients.

WilliamsRandall’s new hires have come from prestigious technology programs at Rose-Hulman Institute of Technology, Purdue University and Indiana State University. Their collective experience and training in leading technologies and development methodologies provide the agency’s clients with a fresh perspective and solid technical expertise in Internet strategy, usability, development and design. These new hires elevate WilliamsRandall’s total employee count to more than 40. The agency’s newest clients come from the financial services, automotive, healthcare and education industries.

As more businesses view their Internet presences as an integral component of the sales and marketing process, they have turned to WilliamsRandall for its expertise in technology. The agency develops marketing programs that blend interactive solutions with traditional marketing communications services to maximize impact. While WilliamsRandall is a full-service agency (providing market research, strategy, media planning and creative design for advertising and direct marketing), increased demand for technology services has resulted in a refinement in the agency’s business model.

“Our clients look to us to provide more than just an attractive Web site. They need an Internet presence that works well, meets their users’ needs, and integrates with the rest of their sales and marketing efforts. With 25 years of marketing communications experience and 10 years developing technology solutions, WilliamsRandall is uniquely positioned to meet this need. We provide the strategic thinking, research and analytical skills that provide our clients with the Internet presence necessary to drive business and promote customer loyalty,” said Gerry Randall, WilliamsRandall’s chief executive officer