Will Writing a Business Book Generate Sales Leads?
If you have more than a passing interest in writing a business book, this is worth checking out.
Most of us would expect that a consulting firm or service company will benefit from publishing their expertise but exactly how much? A new report by RainToday entitled, “The Business Impact of Writing a Book” attempts to answer this question and more.
RainToday surveyed an impressive list of 200 professionals who have written business books across different industries to understand the impact that writing a book had on their service businesses.
Most of the authors agree that a book isn’t a catalyst for instant fame. However the report states, “96% of authors reported that publishing a business book positively affected their practices.”
So does writing a book help you lead generation? According to RainToday, “56% of our authors reported strong or very strong influence on their ability to generate leads as a result of publishing a book.”
Does this mean you should write a book to generate leads? Probably not, there are other more immediate ways to share your wisdom which I describe here and here. Writing a book is a serious investment of time, money, and energy.
Brian authors the very interesting B2B Lead Generation Blog which focuses on B2B lead generation, sales leads, and marketing for the complex sale.