Will Writing a Business Book Generate Sales Leads?

    March 2, 2006

If you have more than a passing interest in writing a business book, this is worth checking out.

Most of us would expect that a consulting firm or service company will benefit from publishing their expertise but exactly how much? A new report by RainToday entitled, “The Business Impact of Writing a Book” attempts to answer this question and more.

RainToday surveyed an impressive list of 200 professionals who have written business books across different industries to understand the impact that writing a book had on their service businesses.

Most of the authors agree that a book isn’t a catalyst for instant fame. However the report states, “96% of authors reported that publishing a business book positively affected their practices.”

So does writing a book help you lead generation? According to RainToday, “56% of our authors reported strong or very strong influence on their ability to generate leads as a result of publishing a book.”

Does this mean you should write a book to generate leads? Probably not, there are other more immediate ways to share your wisdom which I describe here and here. Writing a book is a serious investment of time, money, and energy.

RainToday: The Business Impact of Writing a Book

Brian Carroll is the CEO of InTouch Inc. InTouch is a 50-person company focused on delivering effective lead generation solutions for “the complex sale.”

Brian authors the very interesting B2B Lead Generation Blog which focuses on B2B lead generation, sales leads, and marketing for the complex sale.