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Will Windows Phone 7 Be A Success?

Search Implications of Windows Phone 7's Success or Failure

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Microsoft showed off its new Windows Phone 7 devices this week. There are a lot of questions about how Microsoft will perform in the smartphone space, though they’re clearly up to the challenge. Microsoft’s success in this space also has big implications for the company’s performance in the search market, which means search marketers should keep an eye on this.

Do you think Windows Phone 7 will be a hit with consumers? Share your thoughts

 

If Windows Phone 7 doesn’t work, Microsoft likely just try again (although some think this one is do or die). The Kin didn’t work, but that doesn’t mean Windows Phone 7 can’t. The company ended Kin abruptly for a reason.  

Microsoft has some catching up to do in this space. There’s no doubt about that. Consumers have been buying up smartphones faster than ever, and established players like Blackberry, iPhone, and Android seem to be at the center of most users’ attention. 

Brian Chen at Wired has an interesting take. He says Windows Phone 7 will make Android look chaotic. "Microsoft may be late to the game with a consumer-savvy phone OS, but Windows Phone 7 is aiming to do right a lot of what Google is doing wrong," he says. 

Microsoft requires manufacturers to include specific hardware elements (like specific buttons) to use Windows Phone 7. "The effort to control quality and consistency may be just what Microsoft needs to regain some ground in the phone battle," says Chen. 

I’m not sure I agree with this take, but it’s a theory. Of course, Google’s "wrongdoing" is netting them a growing number of Android sales

Can Microsoft give consumers a reason to choose Windows Phone 7? Nobody seems to be completely counting them out. Robert Scoble says, "This OS is beautiful. Unlike Nokia or RIM, Microsoft threw out the old OS and started from scratch. For the first time in a while they didn’t just copy Apple, either. They did a whole new UI from scratch. It uses tiles instead of the little icons on my iPhone. It has a very nice contact manager. It shows you all sorts of information from services and your social network up front. Buyers who see it in stores will be very impressed …"

 

Here are a couple questions for you: Do consumers respect the Windows brand enough to make the move on their phones? Was Microsoft smart to use Windows Phone 7 as the name?  A lot of people continue to buy Windows PCs based on familiarity. These same people aren’t necessarily familiar with Windows on their phones. Granted, it’s not the same experience, but from a brand perspective, it will be interesting to see how the decision pays off. 

If the Windows Phone 7 initiative is successful and the OS gains significant adoption, it could mean big things for Bing. The inclusion of a Bing search hard key alone could dramatically increase the amount of Bing searches that are conducted. That’s just one reason Microsoft really needs this to work. 

Microsoft is coming from behind in the smartphone space, and they have some catching up to do, but the company has shown that its capable of penetrating markets where there is little room for new competitors. They’ve shown this with Bing. Bing is far from having Google’s share of the search market, but there’s no question it has become a significant competitor (much more than any other Microsoft search engine had). Google CEO Eric Schmidt even called it the company’s main competitor

The smartphone market is spread around more than the search market. There’s no just one dominant player. There’s no reason why Microsoft can’t be a legitimate competitor. It may take a nice-sized marketing budget and some strategic partnerships, but that is nothing new for Microsoft. See Bing’s history.

Here are the first Windows Phone 7 smartphones

Do you think Microsoft can compete in the smartphone market? How big is Windows Phone 7 for Bing? Tell us what you think

Will Windows Phone 7 Be A Success?
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  • http://www.pcoptimizationsecrets.com CliffordTheITGuy

    Not unless they start building a tribe like the apple iphone.

    http://www.pcoptimizationsecrets.com/can-microsoft-windows-phone-7-compete-in-the-smartphone-market-space/

  • cormac

    Looks very slick

  • Guest

    We can do without having to cope with the extra viruses

  • http://www.prosgl.com JohnyRed

    From the commercial to the layout and design of the software, everything feels so Facebookish to me, which is great. Facebook is so simple, quick and easy to use, while offering a tone of features and the best ways to keep in touch. If this phone can carry that experience over to the phone it will be a hit. If it allows for apps (facebook) to be imported and work on the phone, it will be a HUGE success.

    Just glad they came out with something decent that can hopefully compete with iPhone and Android, more competition in the market is better for us consumers.

  • http://www.freearticlesmix.com articles

    Virus and malware on my cellphone? thanks but no thanks :)

    • http://www.apepoint.com susheel

      I have seen the performance of bing search engine they included my site in 2 month however google took only 7 days.

      This directly shown the quality of bing . I like Android cell phone.

      the below statement is self explanatory

      win 7= virus malware

      -susheel@apepoint.com

  • Guest

    I have a Pc Tablet (not an ipad) running windows 7. Windows 7 is kinda too big of an OS for a tablet. So im thinking of installing Windows phone 7, or Windows CE. I want to install Windows phone 7 but it dosnt look like it has g sensor softare that can compete with the Iphone or Ipad. What about apps? Come on Microsoft STEP UP YOUR GAME!

  • Guest

    I like windows 7, it is a far cry from the short lived and irritating Windows Vista. Vista should have never been introduced to the public, is how I feel about it. But Windows 7 is very much like the old faithful Windows XP. Only windows 7 seems to protect you more and seems to fix easier. I use Windows7 64-bit. There still isn’t an Adobe flash player for Windows 7 64-bit, but I’m sure they will get all caught up with the software to meet the computers needs. I would highly recommend Windows 7.

  • Guest

    Don’t like it at all

  • PaddyReagan

    You must be kidding! Windows 7 has a lock on PC sales because it’s on every PC sold. Like animals in the wild, consumers imprint Windows and Internet Explorer and most never change. In the smart phone category, however, the absolute opposite is true.

    Users of iPhone, Blackberry, and now Droid possess extraordinary tools and intense loyalty. Why would any one of those users take a perceived step backward and switch to an untried MS phone product? More importantly, what manufacturer would install this new system and try to buck the trends toward all the established players mentioned above?

    No, when the smoke clears and the battle is over, we’ll be looking at a playmate for the Zune.

  • lassie

    About the Windows Phone 7, there is another words for sharing:
    http://laptopbatteryforall.journalspace.com/2010/10/12/microsoft-is-pushing-windows-phone-7-whether-can-reverse-the-adverse-situation-of-mobile-phone/

  • http://tinyurl.com/joinnakednews Johan Rens

    I do Marketing on Mobile Phones, mainly iPhone, Android and Blackberry.
    This Phone 7 looks brilliant.
    Where can I get one to test?
    I live in South Africa where things arrive a bit late

  • http://www.duo-tour.com S

    I really cannot imagine Microsoft throwing away ALL the technology that was in Windows CE in order to sell more phones. No sir. What was really cool about Windows CE and Windows Mobile was their API that was so similar to what you had on regular Windows. Some could argue that the marketplace changed and the touch interface demands a whole new approach to operating systems but I would reply: “Hey, are you really systems programmers?”. The most important news about Win Phone 7 is the development model though. The OS can be programmed in a variety of languages and the development kit remains free as in free beer. The software library for windows phones is already extensive and lots of developers are already familiar with the platform. All we need is a few more application stores and good prices. The Microsoft Way is still the best path to making money programming.

  • http://www.wsibusinessmarketing.co.uk Guest

    I’ve had an iPhone for 2 years and personally would now love to try a Windows phone. The iPhone is getting on my nerves with its limitations as a business tool. Windows phone 7 will certainly be a success in this household!