Will The Web Do for TV What It’s Done For Print?

Either Way, It's a Good Time to Start Creating Video

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TV is going through a revolution right now. That’s going to be felt more on a mainstream level over the next couple years. Connected TVs and TV-related devices are coming out faster than ever, with major offerings from Apple and Google leading the charge. 

Do you have a connected TV or device? If not, do you intend to get one? Let us know

At the Inbound Marketing Summit in Foxborough, MA, WebProNews spoke with Steve Garfield, author of the book "Get Seen: Online Video Secrets to Building Your Business",  about how businesses and people in general can get easily get video online and gain exposure. With this connected TV revolution, it’s going to be more more of an attractive idea than ever. All of a sudden, your next door neighbor’s show about cats is available right alongside Animal Planet. WebProNews Video is on right alongside CNBC, the Wall Street Journal’s web videos and CNN. Netflix is available right alongside HBO. Those funny videos Tosh.0 always shows will be available right alongside Tosh.0. You get the idea. 

People and businesses who wish to establish large viewerships are going to want to get on as many web channels as possible. YouTube’s obviously the big one, but it’s not the only one. Do some exploring and find new places where your videos can be seen.  Blip.tv, for example, will let you upload a video, and create iPhone, iPad, and Flash versions for you. You can hit a button and it goes to YouTube, Yahoo Video, Facebook, Twitter, etc. 

Social media and blogs will play a huge role. Make sure your videos are embeddable. Garfield recommends building a community before you put your videos out there. You can do this through Twitter, Facebook, and email. Share your stuff with your friends and followers, and if it’s good, they’ll share it with their own, and it can spread from there. 

Build a community and share your videos.

Garfield says a lot of people think they have to hire a crew, get expensive software, etc., but often times, they can just use cameras they already have. A lot of phones these days take pretty good video. The real key is in the passion. If you’re passionate enough about what you’re doing building an audience might be easier than you think. 

As far as businesses specifically, videos can help humanize your business. You can use video to show poeple how you’re different from your competitors. You can show off your place of business, your team, etc. It just helps customers get to know you, and that can help create a positive reputation in their minds. 

Here’s the interview with Garfield:

Ramifications for the TV Industry? 

So far, the web hasn’t had quite the impact on TV as it has on print. Sometimes it’s simply more comfortable and convenient to read from a computer or a phone than it is to watch movies or television programming. That’s because a lot of people don’t have connected TVs or set-ups enabling them to watch  online video from their televisions. Obviously, that’s on its way to changing. I think it’s safe to say we’re going to see increased adoption of such devices, making watching online programming more convenient and more enticing to more people than ever. 

As that happens, one has to wonder if we’re not going to see a similar trend to what we have seen with print (or music for that matter).  With so many more options available, people will look more and more beyond what the major networks are offering, and what the cable/satellite providers are providing.  


Funny or Die - Now it's a TV Channel.

With the entire web on TV, the number of channels you get simply becomes unlimited. It also means that unedited and commercial free content increases. As more people watch online video, more producers will create more high quality content, because they know they can find an audience. It’s going to be a snowball effect.

Marketing in general will be easier and better than ever thanks to various forms of online marketing – search, social media, email, etc. Imagine a new web show starring Justin Bieber. Such a show could find a massive, targeted audience without spending  a dime on marketing. Bieber could simply tweet about it and his entire audience would know about it. Plus, they would spread the word to their friends. 

It seems clear that we are just gearing up for a powerful change in TV, and it’s going to be great for viewers and for businesses. 

What do you think? Comment here

Will The Web Do for TV What It’s Done For Print?
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  • http://www.squidoo.com/massachusetts-neon Massachusetts Neon

    It’s pretty apparent that video is a very important factor to consider when marketing ourselves and businesses on the internet. You make a good point that many people would rather read than watch, but generally speaking, people are lazy! Most would opt to watch a 30 minute video than read 100 pages.

  • http://www.fixpcfreeze.com Mats

    The days of TV is certainly on the decline. Today almost all Home TV comes with a USB port and LAN Card with inbuilt decoders. You just need to connect your Internet Cable directly to the TV and you can watch all the videos on the web like Youtube. It is up to the user whether they want to watch the regular TV or Online TV or Youtube Videos etc. The customer is the King Pin who calls the Shots.

    • http://www.catchthewavetv.com Guest

      I don’t know what “Home TV” is, but most TV’s do now come with Internet connections, and those that do have restricted access. Most TV’s however do come with a PC display input that you can plug a PC into (or a PC designed for TV’s such as CatchTheWaveTV).

      • http://www.catchthewavetv.com Guest

        I meant to say most TV’s do “not” come with an Internet connection…

  • CouchLover

    The future will not be a web reflection on the TV
    It is simply inconvenient
    Who wants to waste his leisure time in searches?

  • http://www.bwemonthly.com BWE

    I’ve been in production, media, and marketing for over 25 years and have seen the ‘leaps and bounds’ growth of internet media. Print, music, now video…it is ALL more accessible online. The key is growing with the shifts as they occur. This is the only way to keep afloat. We have always made certain we embrace the media shifts as they occur. Media is shifting…shouldn’t production processes and prices follow suit? For instance, go check out our newest, member based, video production service, www.BWEMonthly.com. It is no secret that online video is the next huge media outlet shift. The key is going to be how to make your marketing and promotional budgets work for you. Too often we see a fantastic shift in media, yet everyone is trying to conduct ‘business as usual’. One key point to remember is that, no matter how much we ‘shift’ our media and marketing online, ‘traditional’ media outlets will be here for quite some time. As Mats points out, TV’s are ‘turning into’ computers (paraphrasing a bit). :)

  • http://www.OutoftheCloset.V Ted Trent

    I launched www.OutoftheCloset.tv as a gateway to watch gay and lesbian movies, music videos, and news over 10 years ago. Though online video is moving quickly these days, the overall draw back of online video is that for a simple Joe, there isn’t really any money in it for him. When you take NETWORKS like YOUTUBE (not NBC) who host video, you have the future of broadcasting. As youtube creates a better profit sharing model for video broadcasters, you’ll see online video pummel television, but until the creators start getting paid their rent, mortgage payment, and then some, television doesn’t have too many worries. P.S. Any I’m talking a lot of online video creates making a lot of money. I just don’t see it.

  • http://lillslist.com Lill Hawkins

    The only flaw I see in this reasoning is bandwidth. Unless I miss my guess, most people just don’t have or can’t afford the bandwidth to have the Net on their TVs. Or will there be a different delivery system for all this?

    For me, a person who hardly watches TV, this doesn’t sound all that attractive. More mindless soundbites from talking heads and pretty pictures of cute animals and babies for people to leave inane comments on.

    I guess I’m just a Hardcover Holdout in a Facebook world

    • http://www.catchthewavetv.com Guest

      Even average cable or phone/DSL Internet connections handle video just fine…

  • Bob

    I don’t understand this too much but if you think my tv has a usb port and I’m about to replace my 10 year old tv for another 15 years, let me guess… If it’s after 10 am, either weed is involved or there is a chocolate bar at the other end of the pool. Anyway, if Apple is involved I might give them a consideration. Google loves to kill projects 6 months after.

  • http://www.livetrainingsession.com CSS Training Online

    The web rather provides TV another way of reaching viewer but not on the broadcaster’s timeline. TV channels will be able to use the web as a distribution platform but the viewers will have more control over how and when the information is accessed

  • http://medianowonline.com/news Yusuf

    Yes, scene is changing. Even in India, most of the print industry is under threat from digital world. If you explore social networking sites, you will find that how videos are engaging people. People are telling eachother about funny video shows, music albums etc. Your article is well researched.

  • http://thecomputergal.com Nora McDougall-Collins

    There was a time when TV was the only delivery system for video to general facilities. The choices available were pretty much made by someone else, and we watched what they gave us. And, for the most part, it was a waste of our lives. Hmmmmmm, what a great soap, “A Waste of our Lives.” Now, video feed can be another source of information, any time we want it, not just at 5:00 and 10:00 pm, and about any topic we want.

    So, why is TV important?

  • Adsense Publisher

    I see tv’s becoming more like monitors.

    You’ll still have your tv content in one window, but in another you will be chatting with somebody, and yet another you’ll be surfing the web, plus I’m sure there will be a window with ads relevant to what you’re talking about, surfing for, or viewing on tv, including when the advertisements show up in your tv window.

  • http://NonStopSocialMedia.com Guest

    I’ve said for a few years now–that soon TV’s would be interactive. For example, watching your favorite TV station and the actors are enjoying a nice dinner and have ordered their favorite wine to complement the dish.
    A button will come up on your TV screen that says, “Want to order this wine? click here”

    That may be a little more advanced–but I see the internet giving the cable companies a run for the money as well.

  • http://cass-hacks.com Craig

    The Internet decimated the print industry primarily because the print industry not only refused to embrace, adopt and adapt to the changing methods of content delivery but more so, tried to enforce their existing business model on a delivery scheme that was virtually unenforceable.

    Fortunately though, I think television is getting up to speed faster by offering previous episodes and extra content not available through their primary stream.

    So yes, what happened to the print media could happen to television but in reality, it seems that television won’t do to themselves what print media did to itself.

  • http://inoutside.biz io media

    The internet has revolutionized and merged media such as print, cinema, radio and tv because all these other media have websites showing their content online bringing in their viewers and fans too. The computer is a wonderful interactive equipment allowing the viewers to participate and become content providers thus it’s called social media with such popular sites as Facebook and Youtube. Making money for those who take it seriously as vloggers or bloggers, you can have your websites embedded with videos and articles and try to get business advertisers to pay you when you have enough readers and viewers to make it worth their money putting their ads in. So build up the viewers/readers and it makes it easier to convince business advertisers. I am just getting to that point after seriously doing videos of events since 2007 and it is 2010 and on my main vlog in Video.ca I have 336 videos on demand (v.o.d.) with 576,458 total views http://www.video.ca/user_videos.php?name=isarte . I am also developing a new multicultural variety channel Halo Halo Variety on Channel 10 TorontoTV http://torontotv.net/channel10.html and io media http://inoutside.biz/ which is on a webstreaming server 24h/7d . The deal is a split in profit for business commercials between TorontoTV and io media streaming on that channel. It’s too soon to tell since it only launched September 2010 and I’m busy networking/emailing potential businesses with websites if they would pay for a commercial 1 minute per 1 hour streamed 24/7 for 1 year at $100 month x 12 or prepaid $1000 year. For small businesses that would like to reach the online shopper, hopefully this is affordable. The videos of events stream on the 2 websites and are viewable on computer and cell phone with internet anywhere in the world.

  • http://www.catchthewavetv.com Guest

    The “TV Experience” of having continuously playing video/TV shows that are organized for you is easy to access and huge (Americans watching TV 5 hours per day, $70B spent in ads, 4 billion TV viewers worldwide). It will not be replaced any time soon. Plenty of time for TV and the Internet to come together…

    • http://www.bnicentralsewa.com Doug

      As a former journalist, I would guess TV will not go away. First they said radio would kill newspapers, then TV would kill radio, and now the Internet will kill TV. They all adapt. Newspapers are going away now because they are stupid and arrogant, not because another media replaced them.

      I’m 65 and we watch Hulu and Netflix for the most part. However, we still check out network programming through the Internet. The networks will adapt and figure out how to use the Internet more effectively instead of try to compete head to head.

  • http://www.the-onlinetv.com Tanya

    Article what ‘Will the Web do for TV…’, makes a very good point regarding commercial free online television, although some commercials can be entertaining – most are a nuisance we viewers are conditioned to tolerate. Your point about producing original online TV series is also very true, I recently learned of an online series created & produced exclusively for the-onlinetv.com to further personal interests of the show’s producers. In short, you do not necessarily need to be a Beiber to gain an audience – you only need ambition.

  • http:///user/view/817013 yogurt sauce

    You really make it seem so easy with your presentation but I find this matter to be really something which I think I would never understand. It seems too complex and extremely broad for me. I’m looking forward for your next post, I¡¯ll try to get the hang of it!

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