Why RSS Hasn’t Taken Off Yet

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There’s been a lot of debate about why RSS usage has been slow to take off among mainstream Internet consumers.

Here’s one reason. Most Web users only visit six sites on a regular basis, according to a UK study. What’s more, 95% say they go online with a specific destination in mind. The researchers are calling this the ‘Supersite’ phenomenon.

(Via digg.)

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

Why RSS Hasn’t Taken Off Yet
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