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FAQ Pages Could Boost Your Google Rankings

Catering to Intent-based Search the Key

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There are 70 Comments. Add Yours.
  1. Wow – looks like internet searching just took a shot of adrenaline. Looking forward to easier, more relevant results when I search.

  2. Well Its nice to know , google is doing all what it should to keep up its credibility as the worlds best search engine .

  3. This is a fact we can recordnize the last years, this is not a new trend, but we have to controle the database, if it is right that the users use much words for search. In the example obove you use 10 WORDS, so the question is open, if the most users use one, two or there words OR they uses sentences like the example and so the result is an average of the search numbers. So the database-result is in the middle and this is than only a part of the truth. So maybe it is more different.

  4. Hm, seems like I should make some sort of FAQ subpage then, great info.

  5. I can’t believe that Google would put any particular weight on a given site just because there might be a company brand associated with it. I tend therefore to agree with Matt Cutts on this one because if google did rank brands above all others then we would see larger, more powerful organisations outranking the smaller brethren very easily. Having such an uneven playing field was never part of Google’s ‘democracy’.

  6. Great and sad. Interesting and scary as all major changes. It was a great video with lots of information and ideas as to what to don next on the SEO frontline.

    It becomes more and more difficult to compete, because we won’t know how our competision is doing, but we will know more accurately how we are doing, and why.

    Great article. thanks.
    (World peace will come first :-) )

  7. Yup pagerank is on the way out…however if you have great unique content you should see better returns on traffic.

  8. The Q&A sites are a good thing providing they are moderated well, I’ve seen a number a cases where the sites have been misused resulting in poor, misleading or immature content being displayed. Unfortunately this is a battle that will always exist.

  9. Time will tell no doubt but I for one am not that excited by these types of changes.

    Geo targeting for me is a nightmare! Changing my pages and google results into Spanish just because i live in Spain is a constant bug bear as it is, now they are going to tell me what Im searching for by using this information even more? Crazy. Even more crazy when 90% of domains are actually hosted in USA. I dont look forward to the days I rank only in a certain state in America for researchers only.

    Most good quality websites that sell products or services even, have learnt that creating good content helps the sales. In essence then we are all shopping sites even if we are loaded with research. Why on earth would you want to seperate these websites into seperate category results?

    Is the next stage going to be that we have to select what hat we are wearing today, be it traveler hat or learning hat or business hat? What if they are intertwined? Most businesses cross into different sectors. Will searchers or researchers start having to hide there ip’s or changing their profile somehow every time they make a search? Seems quite obvious that they would.

    Sorry Google but my intent and profile of each search I make is multi dimensional. I want to see all results for a term so that I can smile at, moan at, research and shop at, interact with or get instant answers on (which unfortunately causes a high bounce rate if an answer is there immediately, in itself making it a risky assessment angle – ‘dictionary’ websites for example must have the worst bounce rates going, 5 seconds, got my answer, ty, goodbye.)

    Dont get excited yet, as I say, Time will Tell whether this works or whether we are all back with ‘live’ in another year or so.

  10. Joseph Wunsch

    I laugh whenever someone mentions this “ranking is dead” lie.

    It makes me remember the late 90′s when all the buzz was how book and magazines were dead, because reading books on the computer was easier, faster, cheaper, easier to scan through, easier to store, etc.

    Well here it is over a decade later, and are books dead? No…. There are still millions of books produced every year.

    Sure, results will get more personalized, and the intent search is great, but there will always be a ranking aspect to the algorithm in my opinion.

    • Chris Crum

      This follow up video with Bruce Clay may be of interest. He revisits the “ranking is dead” statement.

  11. It will be good if google knows the intent of our search rather than the exact words. Maybe, in future we could just talk what we want to search and google finds relevant results.

  12. Google grew big because of skinny files, and a fast rate of delivery.

    Grammar is a problem. Particularly as people like to boldly split infinitives. It should be “boldly to split” or “to split boldly”. That way, translation machines can translate “to split” as “spalten” (German) or “cliver” (French) for example. The “translation” clue shows that the machine has “understood”.

    However, there are so many permutations of grammar that the program would be slow unless special techniques (like my “differation”) are used.

    There is also the Neural Net. Microsoft tried this trick on their search engine.

    A look-up table of synonyms is however, very easy to implement – and fast.

    To have FAQs (Frequently Asked Questions) one needs to have a human in attendance, answering those questions. Most webmasters cannot afford such expense.

    So until we have robotic question-answering, the nearest thing to “Intelligent Search” seems to be synonyms.

    Charles Douglas Wehner

  13. I think webmasters have become obsessed with it, however my main site has droped to a PR of three and sites I have parked for years still have a PR of 5.

    My main site has fresh content every day 1,000′s of links and lots of traffic.

    My parked sites have 5-10 visitors a month and no more than 10 links and all say this domain is for sale on them.

    The interesting thing is I have a page 1 on very competitive term on Google on a page that now has a PR of 2.

    I understand how PR works, I just don’t think Google is getting it right, and think they must have changed the way they calculate it??!!

    Anyone else have this view or experience?

    None of the above are my new venture which I have linked too here!

  14. I think webmasters have become obsessed with it, however my main site has droped to a PR of three and sites I have parked for years still have a PR of 5.

    My main site has fresh content every day 1,000′s of links and lots of traffic.

    My parked sites have 5-10 visitors a month and no more than 10 links and all say this domain is for sale on them.

    The interesting thing is I have a page 1 on very competitive term on Google on a page that now has a PR of 2.

    I understand how PR works, I just don’t think Google is getting it right, and think they must have changed the way they calculate it??!!

    Anyone else have this view or experience?

    None of the above are my new venture which I have linked too here!

    • First of all I think you have too many links. You said you have 1,000′s of links? Also, you need to remove links that are not relevant to your site and remove links that say “this domain is for sale”. Also, it’s not just how much traffic you get but how long people stay on your site.
      I have worked very hard on my website so that if you searched “videography las vegas” our company (Shaw Productions) comes up number one.

  15. We are in the stages of re doing our FAQ pages to be more in tune with what our customers are asking questions about our products. Sounds like this would be better done sooner rather than later and may help our our rankings!

  16. We find that creating articles on your websites with a question in the title works well in the same way. We create a new article each week and most get indexed straight away and do well in Google eg Is your Personal Computer running Slow?. We get 100 of hits on this article every month meaning more visitors to our website meaning more leads :)

    • Joan

      What’s REALLY sad, is that people speak these days in such horrible grammatically incorrect sentences as that one above.
      “Is your Personal Computer running Slow”…well why would you capitalise the word ‘slow’, and ‘slow’ is an adjective, not an adverb.
      If you want to talk about a lack of speed, the word to use is ‘slowly’, i.e. “Why is your PC running slowly?”

      • Joseph Wunsch

        Honestly, it is very true. I forget the word specifically, but I once found a word that according to keyworddisocvery, the misspelling of the word get 25X more searches per month than the correct spelling of the word. It began with an I and had to do with anxiety, but honestly don’t remember and to lazy to look it up, so just making a point.

        I found that number quite shocking, I had to SEO for the misspelling of the word due to sheer traffic.

        • That would be assuming that search engines are only used as ways to find products or specific sites.

          I use Google multiple times per day as a dictionary. Seeing as how Google is my homepage, it is just easier to type in the word I’m looking for and the “Did you mean xxxxxx” link at the top gives me the correct spelling, or based on the search results I know I have the correct meaning of the word. I have no intentions of ever actually clicking on any of the results. Works great!

  17. I can’t say I thought about this before Google did, but I must say I’ve been entertained from some long tail search phrases that I’ve seen that brought users to my sites.

  18. The idea is quite true that FAQ can greatly influence search engines results, although I didn’t consider this at first. FAQ, articles and other contents found in pages are, to me, relevant issues that increase traffic and from where visitors may come into a site.

  19. It makes so much sense that a page that answers questions on your product or service will help search engines get at the intent that a user was after. Great idea to enhance the FAQ page with this in mind.

    As for PR, I don’t think it’s dead, just less important on its own than it was initially.

    • yes i am agree with u..

  20. Good post… I have also found success in further defining content on a site through a SEO driven glossary and creating back links to the related content within the site.

    The note about page rank for commerce queries versus research queries I could argue the point they should be one in the same from a commerce site’s perspective.

    I work to provide enough information on my commerce site product pages, that when a user is researching a potential purchase – if I’ve done my job properly, the product page is ranked and “re”search query leads them right to the product page, answers all their questions AND generates a sale.

    Great post – thanks for sharing!

  21. permacrisis

    Sounds like a few search eggheads have been slurping the Dumpster Runoff liquid from up the road at Ebay. They broke that search pretty quick and it seems to me like the whole lot turned up on the Google doorstep looking for work. Thank God for non-competes, it means we still have a year before the REAL insanity starts… Page ran dead?? Don’t you believe a word of it.

    ‘Relevancy’ as described above is entirely subjective and requires some type of centralized control. I cringe at the very mention. While page rank can be manipulated, it is still pretty hard to bribe the model outright. The new model OTOH sounds ripe for a hijacking.

    Google are the Internet Good Guys. I truly hope they don’t get co-opted by the same infantile clowns that have been screwing up a good thing everywhere else.

  22. I think FAQ pages are great but would only boost rankings for those new keywords you can target based off the now new content you added. Therefore it’s not generally going to aid in boosting your rankings for keywords you’re already targeting.

  23. Guest

    Place a FAQ page is not only great for your viewers, but also your ranking. However, I would think you would obviously need new keywords here for this to be effective.

    For example, we develop Electronic Business Cards for companies. Now, we have optimized for many of the words related to this marketing tool including how companies have achieved outstanding response rates, how they can use them in place of marketing personnel, benefits, costs, etc. So, an FAQ would need to be keywords not already mentioned on other pages.

    Just a thought,
    Brad

  24. I have various help pages on my site and I don’t have one big ugly FAQ nor separate FAQ pages. I put small Q & A’s where they are appropriate and I think it’s easy to navigate and find information that way. It looks like google wants to reward people for cumbersome site design.

    Whenever I try to find something on google, it’s always the spammy sites and those good at gaming google that rank at the top. Same with other search engines, too.

    • Agree with you Richard. More often than not when I am trying to find something on the internet, the top few search results are spammy and don’t really have the info I need. Search engines ‘do’ need to do something about this.

      Again, have had FAQ/ Help info in other form on some of my sites but these pages are not among the top entry pages. Well, atleast not as of now. Lets see how things go once they start displaying results based on the intent of the query.

  25. Google wants to deliver relevant results for user’s queries. If more people are using long tail searches to find the answers that they want, it’s Best Practice to answer your user’s regular questions, and will allow the search engines to rank you for those searches that are not your typical 2-3 word query.

    Going to create a new FAX page tonight for this purpose alone.

  26. many people like to see FAQ or Q&A for services or products. Bigger companies have FAQ under various sections. its good that the search engines give importance to such pages. this further goes on to prove that content is the king.

  27. Sometimes FAQ is the only place where you can read about a service or product in language of human beings, not in marketing words. As a result, FAQ can be easier to understand both for people and search engines than Home or product pages. Also, you can describe your services/products in a little different way on the FAQ page and make the picture more comprehensive – again, both for readers and search engines.

    Serge

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