Why British Singer Matt Goss Likes Twittering with Fans

Uses Social Media to Expand Career in the U.S.

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Do you know who Matt Goss is? If you’re an American, there’s a good chance that you don’t. Still, in some places, like his British homeland, he is a star. He’s sold 16 million records with his group Bros, which also featured his twin brother Luke. He’s been making records for about 20 years.

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Goss will probably be the first to tell you that he’s not a superstar in the U.S. It says right on his official site that he comes to America an "unknown." But he is hoping to change that. He’s already been headlining shows at Palms in Vegas.

Goss is using social media to help build his career in the United States. He uses Twitter specifically to reach out to fans. He says he likes the immediacy of it. He likes that you can say something and get 100 responses back in 15 minutes. He likes that he can connect with his fans and get so many different perspectives. He’ll ask people about a song or a video, and what they would change about it. He clearly aims to be a crowd pleaser – the perfect type for Vegas.

He has even called upon fans to pick what song they wanted to see released as a single.

"People actually have a voice now," he says. "Propaganda is not as relevant as it was when all you had was propaganda and what you read, you had to believe almost. Now the individual and the common man can have a voice."

Goss believes there are times when "heavy" messages are appropriate with a tool like Twitter, but thinks it is also a way to escape and have some enjoyment. Either way, he likes that there is no middle man, and notes the importance of accountability. I guess Kansas City Chiefs running back Larry Johnson did not attend Matt’s session at BlogWorld.

Time will tell if Matt’s efforts in social media will transfer his stardom to the States, but either way, you can tell he’s enjoying trying. What do you think of his approach to Twitter? Share your thoughts.

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Why British Singer Matt Goss Likes Twittering with Fans
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  • http://www.firetop.co.uk Matt Peskett

    Now maybe I’m missing something over here in little ol’ England but I haven’t heard of Matt Goss since I was about 8 years old during the mid 80s when he was with Bros. They were very popular at the time (I thought) but to say “in some places, like his British homeland, he is a star” is wrong… “in some places, like his British homeland, he WAS a star – two decades ago” would probably be more accurate.

    I owned a Bros album at the same time as an MC Hammer album, let’s compare the twitter follower volumes 20 years later:
    Matt Goss – 3200
    MC Hammer – 1,609,718
    Would anybody still call MC Hammer a star? I’m not sure, but the numbers do the talking in my opinion – Of course Matt Goss is keen to connect with fans using social networking… I would imagine he would be keen to connect with anybody these days!

  • http://www.lillyanna.co.uk/ Lilly Anna

    Matt who? I’m from England and I haven’t a clue who he is.

  • Brian

    I’m British and 35 – I can tell you Bros were massive.
    I would say they were the original boy band. I hear people say how big Take That were, well they had nothing on Bros. I’ve seen girls pass out because of Bros, we had acts from the US come over “NKOTB” and they were small in comparison. Anyone my age must know who they were or been living in a cave. They didn’t make it in the US, but not many acts did then – not many do now.
    As for MC Hammer – when it comes to record sales in the UK, compared with Bros he sold next to nothing.

    The sad thing about Bros was that when they finally released a good album, they vanished.
    Probably because most of their fans were not really musical and it was beyond them.
    Matt is actually a great singer, live too.

  • http://blokeinthekitchen.blogspot.com BlokeInTheKitchen

    Bros were shockingly bad. They were big (briefly) but let’s face it, so were the Bay City Rollers.

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  • Rebecca Saylor

    Matt Goss who???
    Like many Americans I, and according to some of the other comments on this page, some of the residents of the UK, Matt

    • Mirra435

      He is an awesome singer! I had not heard of Bros in Canada and I am not generally a fan of boy-bands anyway. I read about him while searching out info on his brother, Luke Goss, who fascinated me in Blade 2, The Man, Hellboy 2 and One Night with the King (fabulous actor). What really made me tune in and listen to Matt’s music was the news that Robin Antin was his manager and that he was signed at The Palms. The song “Evil” blew me away! He is sexy as hell and has the style of Frank Sinatra and the Rat Pack. Just Wow! Who cares about the past, not me. I think I will just admire the here and now. Matt Goss is here to stay.


  • leah

    I discovered Matt,because I am a huge fan of his brother, Luke. I was fascinated by their careers and how their lives played out in the public eye and under such scrutiny by somewhat fickle fans. They survived and recovered and are pursuing the careers they love. Luke is an awesome actor and Matt’s music is mesmerizing and comes from his heart and soul. Regardless of their past or what lies ahead, they are indeed nice, kind and loving individuals and that alone makes them stars for me. Matt tweets with his fans and gets opinions and input on his music without the middle man and the fans love that he listen to them. It is a great way to say something in only a few words and get heard. Great media tool.

  • Antonia

    I think it is fantastic that Matt Goss actually uses twitter this way. He does interact with fans, & it keeps them happy. I witness many “tweets” which are sent to Matt on Twitter, and they are all fun, and very supportive ones. Many Fans from around the world now have made new relationships through this & have met at Matts gigs, with more planning to meet for the 1st time for Matts new show in Vegas.

    For those who do not know of Matt Goss i would strongly advise you to follow him on Twitter, and join in with the fun. There is also a twitter page named “thegossyroom” where u can ask the host with regards to Matt, he is always willing to help & will direct you to Matt’s Sites.

    In my opinion Matt is an Extremely Talented artist & very clever. He is using social networking to his advantage, whilst entertaining Fans around the World. I hope we get to witness Matt Goss at his best yet in the UK, once he has fulfilled his dreams in Vegas! xXx

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