Why Blogs Rank High In Search Engines

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To me blogs are a strategic business communication tool. I usually consider the fact that blogs rank high in search engines to be a positive side effect. But I also recognize that for some people search engine optimization, SEO, is a major reason for blogging – and I have found it to be a good reason for others to start thinking about blogging at all. Here’s a list of explanations to why your blog probably will rank high in search engines. And it’s more to it than just the links.

Blogging And Search Engines
Why Do Blogs Rank Well In Search Engines?

Blogs are continuing to become a standard for Internet users. Readership continues to climb. However, what causes them to rank well in search engines? Discuss at WebProWorld.

The links are important, though. Especially to Google. Yahoo and the MSN Beta seems to give content related factors more weight in my experience. But even with Google the key to your success doesn’t lie in links alone. If you want traffic through search engines you must get the basics right too.

So, here’s my take on why blogs rank high in search engines.

Keywords, key phrases
Straight to the point
Each post’s page structure
One subject per post
The blog site’s information structure
Links then…?

Keywords, key phrases
If I wanted to pick one single reason I would actually choose this one: In a blog you talk. You engage in conversations. You think out loud, in a way. The things you say are (hopefully) everything but the standard corporate bullxxxx. This means you are filling the engines’ databases with relevant keywords – relevant because most of us search for the words or phrases we use daily. The same words you use in the blog because you talk instead of sending messages to the target audience.

Straight to the point
How many blog posts have you seen with this kind of headline: “Our software system solution for world-wide data quality”? How many corporate sites have you seen…? This point is related to the first one but it adds one extra dimension. Not only do we in blogs speak like real, living people in the words we use – we say it directly. Straight to the point. There are certainly exceptions to this, I admit that. But generally speaking I have found it to be true in many business blogs. To say what you want to say as fast as possible is important, which leads me to my next reason.

Each post’s page structure
It’s more or less standard in blog design to use the post’s title/headline as the page’s title (together with the blog name). With my two previous reasons in mind you now see how the html title is filled with tasty keywords. And that’s the most important place to have them. That’s where search engines expect to find the best clue to what your page is about, and they rank the words there high in comparison to other positions in the code. Speaking about code…

If you use blog templates they will probably be an example of good coding. Most I’ve seen has been at least. It’s often a table-less design, an extensive use of style sheets, correct coding where headlines not only are larger and bold but actual H1’s, H2’s and so on. It’s a clean code – good for browser compability, good for visitors with disabilities. Good for search engine spiders. Here you have a potential risk. If you just use the old CMS templates for your regular site, you may loose this advantage. The solution is of course to redesign all of it in line with this “modern” web design.

Finally, some reasons relating to information structure.

One subject per post
This is all about keyword density, which is the ratio of the word someone searches for against the total numbers of words on the web page. Most blog posts are rather short, and they’re often about one subject. That means a good chance of a high keyword density – especially if you compare it to a standard corporate web site where you try to tell about all your products on one page, or very few pages.

The blog site’s information structure
Blogs are “flat” sites. They have a first page (level 1), current posts (level 2), about page (level 2), archive pages (level 2) and archived posts (level 3). That’s it. It’s not clear exactly how important this is. Some claim spiders don’t regularly index very deep sites and that low-level pages are given lower ranking, others say this is not a factor to care about.

Links then?Well, they will do you good too. A high Google PageRank is obviously better than a low. But if you don’t get the above things right, the PageRank won’t mean as much to you as it otherwise would have.

Fredrik Wacka is the author and founder of the popular CorporateBlogging.Info blog which is a guide to business and corporate blogging.

Visit Fredrik Wacka’s blog: CorporateBlogging.Info.

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  • kenwahfu

    Yes, you are right , Google page rank is important to blogs.

    Thanks for your valuable information.


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  • http://www.flooringoc.com javan

    I have applied most of your comments here to the few websites I own. They have been very useful. I wanted to thank you for your informative article. Would you be kind enough to publish more articles regarding blogs and web pages.

  • http://www.averyfloors.com Jazz

    Found your article very useful and applied it to my site as well. Thanks.
    URL: http://www.averyfloors.com

  • http://bestaffiliatemarketingmethods.com/learn-how-to-recognize-an-affiliate-marketing-opportunity/ Wayne | affiliate marketing opportunity

    Hi Fredrick,

    That was really informative about how the blogs get their page rank. I never thought about it like that. That we write like we talk on our blogs and stick to one point and use relevant keywords and not jumble all different kinds into the blog.

    Thanks again for the advise.


  • http://darylsaari.veretekk.com Daryl Saari

    Great information, i agree with everything that you talk about to what increases all the SEO efforts and also what it takes to get a site ranked high.

  • Guest

    Thanks, all about relevany information www.debtorsolution.com

  • http://www.mlmrollcall.com satellite phone

    blogs are a great way to reach out to others. thanks

    satetellite phone rental

  • http://www.artisanz.co.uk Rhodri Evans

    I found this information very useful but I seem to be hearing thay many bloggers page ranking is actually going down? is this a response to the search engines actually giving less weight to blogs?

  • http://aparajit.co.in Sandeep Aparajit

    Good information Fredrik. This will help me optimize my blog, since google rank is important for a blog :)


  • http://www.blackhatseoworld.com blackhatseo

    I thought the bit about participating within relevant blogging communities was especially important. Finding the correct blogs to comment on can be tricky.

  • http://www.seethrureviews.com/Rocket-Spanish-Download-Reviews.html Rocket Spanish Reviews

    I think the reason why the search engines like blogs is that people like blogs. Blogs usually discuss up to date information that many people are interested in.

  • http://www.watchmoviesfree.weebly.com Guest

    this blog is awsome

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    really like this article, very informative, nice to read something that actually helps the daunting task of SEO!


  • Guest
  • http://www.digbritain.co.uk william

    i have a blog using wordpress structure and it does seem to help with getting higher ranking.. thanks for the article


  • http://www.crazyrccars.com nitro rc cars

    This post is really usefull. I have been looking at getting into blogging because I can really see the huge business benefits of doing this.

    Blogs are a personal communication tool and can take away the shield from a business by beeing more personal than the usual corporate speak.


  • http://www.kevintan.ws Kevin

    Great points about blogging. It is so important particularly in affiliate marketing to communicate one topic per post. It’s a great way to organize your thoughts in one place.

    Kevin Tan

  • http://blog.emcien.com J Fisher

    Very god points and I will use them.
    We have a business blog with very good information for our customers. We are writing about a very timely topic. I would like a higher ranking so that more readers can find the content

  • http://www.how-2-workfromhome.info Sarah D

    Thanks for the info , your amazingly helpful. i have learnt more than i would actually talking to some1 in person. thanks again

  • http://www.here2helpservices.com H2HServices

    Thank you for the information. I have been creating my new website and was not sure about the rankings. I think you are right about blogs because they are so specific. I am hoping to have the same luck with my site by naming the pages with keyword specifics.

  • http://www.herbafarm.ro paul

    I have read all the subject and it is very helpful for me i will try out some of the advices from here.

  • http://www.titaniumconsulting.co.uk/ Guest


    This is a v.useful article. I may add another point to the list of why search engines like blogs and it’s really to do with the fresh, ever evolving content. It’s clear that search engines like fresh content and do “reward” websites that have fresh content with higher page rankings..

  • http://www.phpwebsitedesigners.com manish keshari

    You are absolutely right. Thanks for sharing this.


  • http://www.stopanxietyhq.com Tyler

    I have to say that website design is absolutely time consuming. I have been reading about wordpress blogs and whether it would be a good decision to change over to a wordpress blog in place of my website and so far it seems as if that is the best transition to make. It just seems a lot simpler to manage. I appreciate your great pointers.

  • http://renew-anti-virus.com Renew Antivirus Support

    I think whatever you said in the blog is very useful. All of them is true. Many people do blogging is actually to rank high in search engine especially Google because of the Adsense. They write all kind of nonsense about every little little thing even if it doesn’t make sense or any use at all. As long as keywords are there to help them to be within the top 10 results.

    That’s the point i am sick about reading blogs because they are all total rubbish full of useless stories that bring you nowhere but to their intention to click the adsense. I don’t really understant much about this.

    Your blog is very information, straight to the point, and no rubbish. This is the kind of story i like to read. Not those people talking about themselves going to jog in the morning whatsoever or talking about banana skin lol.

  • http://www.fit4flirt.co.uk/ fit4flirt

    this is really awesome work on Why Blogs Rank High In Search Engines… thanks for sharing :)

  • http://www.totalgoogletrafficpump.com/ Cindy

    If you have a website, and you have a great product to sell, your main concern is to get your website to the point where you make money from it. How can you make money if your site is not getting any traffic?

    It used to be hard to get traffic to your site. You had to spend a ton of money to get your website set up to take the orders, and then another bunch of money to get traffic to your website. You don

  • http://silenstory.blogspot.com bs marla

    Wow…. i like this article, so be help for make it my blog to be high rank

  • http://www.techub.us anuradha

    trying to learn about SEO and been reading all this week some of the pointers you point out really interesting thanks , if you have time please do drop in a line cos i can t seems to get my page rank up at all


  • http://www.nobsroulette.com/ Joe

    Always wonderful to gain information. I’m a newbie website owner. These articles are greatly appreciated! Thank you!

  • http://www.bluelink.ir Mohsen

    thanks for valuable info.
    can you tell me how can i improve my webpage rang?

  • http://www.bluelink.ir mohsen

    thanks for infos. but how i can improve my web rank?

  • http://www.tintone.com Tyler

    very helpful information. will give it a try. Thanks!

  • http://www.bettysuehaynes.info betty sue haynes

    Thank you for taking the time to post this blog. I found it so very helpful. I look forward to reading more of your material :)

  • http://allaboutarticlesubmitter.com AllAboutArticleSubmitter

    Never did realise that google favour blogs until i stumble upon this very informative article.

    Is blogging still as effective as before , now that google panda update is here?

  • http://markitsolution.com/ Dale

    Very helpful information thank you for sharing such nice stuff. Will try to work on it. Thanks again

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