WhitePages.com Searching For You

    January 24, 2007

WhitePages.com has launched a new people search application that will allow users to find information they need on a specific individual. The search will now include Web results from providers and an email database of verified addresses.

The new service will collect phone numbers, home and email addresses and other forms of Web content. The service is designed to narrow the results that users are looking for. Other search engines may provide information that is too broad, which can make it difficult to find specific results.

“Anyone who has ever tried using a conventional search engine to locate a specific person knows that People Search presents some unique challenges,” said Matt Booth, Kelsey Group senior vice president and program director, Interactive Local Media. “By integrating third-party content into its proprietary search results for Power Web Search, WhitePages.com is in a position to provide an enhanced, highly relevant, People Search user experience.”

The company is also collecting email addresses from third parties with the permission of their users. Users can decline to be included in the database. There is a fee for users who wish to contact a person by email and they will not see the destination address.

“WhitePages.com has always been the trusted online source for searching, locating and contacting people,” said Max Bardon, president and CEO of WhitePages.com. “Our mission is to extend the value we provide to the millions of consumers we serve on a monthly basis, and the addition of email addresses and on-target Web content into our search results is the first of many steps we will take in the support of it.”

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Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.