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Where Google Makes Its Money

Advertising of course, but what keywords?

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WordStream has put together a rather interesting infographic showing where Google makes its money. “We did some research on what are the most expensive keyword categories in the world to figure out where (specifically) Google makes their billions in ad revenues,” WordStream Founder Larry Kim tells WebProNews.

Below is what they came up with.

Where Google Makes its Money

They managed to turn the infographic into an ad, but the data is still interesting.

To come up with this, WordStream compiled data from its own trillion-keyword database along with the Google Keyword Tool to determine the top 10,000 most expensive English-language keywords over a 90-day period. Then they organized the list by categories.

Where Google Makes Its Money
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  • http://www.reversestreetads.com Mike

    I would have thought autos and real estate would have been in the Top 20 list.

  • jon

    Where google makes its money may change depending on how many people click on each category. eg. 20 people a day search for insurance but 50 search for a loan then the correct graph showing where google makes most of its money would show loans as the top earner. Its like saying that car salesmen make most commission selling luxuary cars but they only sell 1 a quarter and make far more money each quarter from selling lower commission standard models.