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When Your Google Ad Doesn’t Impress

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Some marketers put up their ads with Google AdWords, and then wonder why they are not seeing any ad impressions. Google tries to explain what could be happening here.

When Your Google Ad Doesn't Impress
Does Google AdWords Performance Disappoint?

One persistent belief, and an inaccurate one, holds that a high position in the organic search results on Google would keep a paid result from being shown in the ads on the right side of the page. That belief was reflected in a comment Google’s Inside AdWords blog shared with their readership.

“The short answer is: no, having the advertised company appear in the unpaid search results for a keyword will not prevent your ad from showing for that keyword,” came the reply from the AdWords crew. They also broke down some other questions people have asked over time about AdWords and the relationship between organic and paid results:

•  Inclusion in the search results has no impact on whether or not one’s ads will appear
•  Being an advertiser has no impact on whether or not one’s site appears in the search results
•  Being an advertiser and then closing the account has no impact on one’s site appearing in the search results
•  Being an advertiser with a very large budget does not help (nor hurt) one’s chances of appearing in the search results
•  Being an advertiser with a tiny budget does not hurt (nor help) one’s chances of appearing in the search results

To sum it up, Google’s advertising programs are entirely independent of the unpaid search results – and one does not affect the other in any way.


Very helpful, but what if an ad still isn’t generating impressions? Google has help available for troubleshooting that problem.

Several issues could hold up an ad from being displayed. Google reviews ads for approval before they go live. An advertiser’s Ad Rank may not be as good as others competing for a given keyphrase.

A low budget could slow down or stop an ad from being displayed. In the case of image ads, choosing a certain display size will not permit it to be shown on sites in the Google Network if those sites do not support the dimensions of the ad.

We have mentioned before that online advertising is not a fire and forget process. It requires constant attention and adjustment, just as any business does as it faces competition and the vagaries of consumer demand.

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David Utter is a staff writer for WebProNews covering technology and business. Email him here.

When Your Google Ad Doesn’t Impress
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