When the Electric Company Gets RSS

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I had to put a call into my local power company – the Long Island Power Authority – today to take care of a customer service issue.

When I visited their site I was really “shocked” to see that the electric company has RSS feeds!

At first, I thought the power authority would only syndicate press releases, but they actually have a feed that streams every update to their Web site. What a simple way to build a relationship with customers. That’s more than my local cable company or for that matter the vast majority of all companies can say. It’s a simple formula for utilizing feeds. Just put any content in a feed that updates regularly.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

When the Electric Company Gets RSS
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