What’s Your Name, Little Website?

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All the good names online really are taken, which is why so many new web sites have arrived on the scene with mashed-up words, dropped vowels, and other tweaks to make them memorable.

Google used to be known as Backrub, back in its garage days. Just imagine, instead of Googling the person you just met at the bookstore, you could be Backrubbing him or her. And Yahoo is an acronym its founders made up that stands for “Yet Another Hierarchical Officious Oracle,” but no one calls the site by that.

The Get Help? Blog picked up on a useful article called ‘5 Great Domain Naming Techniques’ published on CarbonPipeline. The article first notes some basics with domain naming businesses should try to achieve when picking a name:

– easy to remember
– easy to spell
– less then 15 characters
– suggestive of the nature of your product or service
– free of legal conflicts with trademarks belonging to other businesses.
– have low Google search counts

CarbonPipeline then links to some resources one can use for brainstorming: a random word generator, a thesaurus, a materials list, and Philipp Lenssen’s domain name generator (vaticandespise.com was what I got when trying this out; I think I’ll pass.)

One can even hire a company to name one’s company. Though that approach has its advantages, CarbonPipeline’s writer thinks it’s best to name one’s site without paying someone to do it.

If the desired name is taken, the namer can try other tricks, like dropping, adding, or replacing letters to try and find something that works.


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David Utter is a staff writer for WebProNews covering technology and business.

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