What Would You Call Atlas?

    August 18, 2006

Brad Abrams says Microsoft will be renaming Atlas, it’s AJAX coding framework, before it ships, and that Microsoft is listening to what the community thinks the name should be.

That’s what makes Steven Smith’s “Name That Microsoft Product” game so much fun, as well as useful.

Now, we all know Microsoft will settle on something boring and formulaic, but can I suggest something: Please include the word “AJAX” in the product name somehow? AJAX is a popular set of technologies, and becoming very well known, and you are only hurting your product by trying to change it. Call it the Windows Live AJAX Toolkit, for all I care, but don’t pretend the name Atlas will take off fast enough to justify an attempt to call a popular technology your own.

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Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines.

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