What To Do If You’re Microsoft Or Yahoo?

Compete, and be a great option for search users

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Some high-powered tech industry professionals have suggestions for the two companies, whose inability to make some kind of deal left the tech industry wondering why they could not reach some kind of accord.

A round of Guitar Hero may have helped Steve Ballmer and Jerry Yang break the ice and bond a little bit, as Reuters noted the CEO of the rockin’ game’s maker, Activision, suggested. Bobby Kotick, a Yahoo board member along with running Activision, made the suggestion.

Too bad Yahoo’s Yang and Microsoft’s Ballmer didn’t decide to let their CEO hair down and thrash some mad riffs. Ballmer could have thundered through Black Sabbath’s Ozzy-era back catalog, while Yang shoegazed his way around a Lemonheads’ retrospective.

Humor and dropped tunings aside, Microsoft and Yahoo both appear to possess a vested interest in forging a stronger number two competitor to Google in the search market. What they have lacked since the end of January is the ability to capitalize on that interest.

The failed talks drew the attention of the highest levels of the business world. News Corp magnate Rupert Murdoch weighed in at the All Things D conference about being mystified at the lack of accord between the two companies.

Barry Diller, himself at the center of controversy over the direction and ownership of a proposed breakup of his IAC properties, chastised Microsoft for not doing whatever it took to win the Yahoo deal. Microsoft walked away from the table in the face of a $37 per share demand from Yahoo; when it was thought a $34 to $35 price would have wrapped up the negotiations.

Google continues to entrench itself in the high 60 percent range of the US search market. A unified Microsoft-Yahoo might comprise a third of the search share, still far away from Google’s lead. But it would be closer than today’s status quo, and the competition should be good for consumers as the companies each attempt to outdo the other in serving search customers best.

What To Do If You’re Microsoft Or Yahoo?
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  • http://www.e-commercewebdesign.co.uk E-commerce web design

    I think they should arrange a deal as soon as posible because at the moment Google will just improve its lead and become even more difficult to compete against. Something needs to happen now while there’s still an opportunity.

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  • http://www.publishernotes.com Sai Bharadwaj

    If I were Microsoft, I would have just made a replacement for the whole search engine itself. People are getting bored with this search engine stuff & search engine is the core thing for Google.


    If you can bring something revolutionary to replace the search engine itself, then nothin’ can beat us (Microsoft). What do I mean by revolutionary??


    Get a better tool which is more convenient for visitors or which itself searches for visitors on their behalf. tht would be very kind to visitors & it would be more attractive option than visitors searching for their precise results which often in Google just goes waste because of their priority to treat even the duplicate sites with the original one.


    If you can bring a replacement for search engine, that would be the next big thing & that could compete up ..infact kick the a** of Google / for tht matter Yahoo. Microsoft shld not come down for going for a bid to colloborate, they need to stay unique like they are & they need to kick the others with their innovative & more Professional, Genuine approach which they have got. which both Yahoo & Google clearly lack.

  • http://www.StopIdentityTheftInfo.com http://www.StopIdentityTheftInfo.com

    Microsoft and Yahoo both appear to possess a vested interest in forging a stronger number two competitor to Google in the search market….

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