What Ingredients Are in Your Keyword Research Recipe?

Testing is Critical if You Want Customers to Take Action

By Chris Crum · June 4, 2009 · 6 Comments

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At the SMX Advanced conference in Seattle this week, WebProNews discussed keyword research with nFusion‘s Taylor Pratt. He discusses his "recipe" for it. Do you have a keyword research recipe? Tell us about your ingredients.

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The most critical ingredient in Taylor’s recipe is adding a scale to the keywords you’re targeting. You need to look at actual search volume, and compliment that with relevancy and competition.

PPC testing is extremely important if you want to know if people are actually going to take action on your keywords. Keep an eye on the above clip if you want to hear what Taylor thinks is the most important ingredient to avoid in your recipe.

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There are 6 Comments. Add Yours.

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Adwords Services
March 25, 2012 at 5:40 pm

One of the best ways to do SEO keyword research is by utilizing PPC metrics. You can test keyword performance by first running a PPC campaign and looking at user activity based on the keyword. The better performing keywords are the keywords you should invest your SEO efforts in.

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Document Scanning Services
June 7, 2009 at 3:44 pm

I check my search volume in Google Webmaster tools. Why pay for PPC?

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pratt
June 5, 2009 at 11:12 am

Thanks everyone for the feedback, I’m glad you all found it helpful. If you want a copy of my presentation just shoot me an email at: tpratt nfusioncom

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Curt with Dotcomify
June 5, 2009 at 1:28 am

I’m still new to keyword research.

I love this idea of a recipe. I’d love to get better at this. Thanks for this point.

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google ppc
June 4, 2009 at 10:40 pm

Yes, you have to add a scale to the keywords.

Testing is important, not only in conversion optimization, but also in PPC.

In fact, as i see, the whole circle of the marketing, from product specification to promotions needs testing!

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Top Keyword Search
June 4, 2009 at 8:29 pm

PPC Testing is to be taken extremely important as part of your keyword research.

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