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What if Intelliseek Bought Technorati?

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The more I think about Intelliseek, the more I think they’ll either try to muscle Technorati out of their market or they’ll buy ‘em.

Intelliseek’s BlogPulse Conversation Tracker is the sort of tool that I expected Technorati to build last year. In fact, I’ve joked about trying to build it myself using their API. (Could I sell it to them if I did?)

And the BlogPulse Trend Search is kinda cool too. Just for kicks, I did a Trend Search on the terms Yahoo, Google, and MSN.

If Intelliseek can provide a killer self-serve reporting and alerting system for business customers of all sizes, where does that leave Technorati in terms of paying customers?

I’m not saying Technorati is dead in the water–not by a long shot. But seeing a company like Intelliseek get serious about this tells you there’s likely a big demand for such services. And I thought that was a market Technorati wanted a big piece of too.

This will be interesting to watch.

Update: As I just mentioned to friend via IM: “You can play with this for hours. It’s like Alexa… for blogs.”

Jeremy Zawodny is the author of the popular Jeremy Zawodny’s blog. Jeremy is part of the Yahoo search team and frequently posts in the Yahoo! Search blog as well.

Visit Jeremy’s blog: Jeremy Zawodny’s blog.

What if Intelliseek Bought Technorati?
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