WebmasterWorld Boston 2006 Pubcon Wrapup

    April 21, 2006

This year’s Pubcon in Boston was held at the Elephant in the Castle, a good sized Boston bar/pub.

Starting out in the lower level, the WebmasterWorld crowd eventually took over the main bar as well. If forgot my conference badge but Brett Tabke was in the doorway greeting conference goers and giving out (lots of) drink tickets so getting in was no problem.

There was plenty of networking with a little food/drink here and there. I think I need to upgrade to a phone with a better camera or just start bringing a camera to conferences so I can take more/better quality photos.

Matt Cutts was there for a little while before flying back to CA. As always Matt was talking to a group of webmasters answering questions. As a company frontman to the webmaster community, Matt’s a really good choice. He’s obviously very intelligent but also very friendly to everyone and approachable. He acknowledged getting the questions I sent him about user and toolbar data, so hopefully he’ll have time to answer those. A lot of people would like to get some clarification from Google on the use or non-use of that kind of information.

I ran into many more great people from the search marketing community and it was a good to do some catching up. Tempting as it was, I did not make it over to the Berkman Group meeting over at Harvard that Amanda Watlington invited me (and others) to. Too much work had built up over the past 3 days conference and if I didn’t tackle it Thursday night, I’d be working all weekend.

Here are links from coverage on the WebmasterWorld 2006 Boston Pubcon conference:

Online Marketing Blog

Malcolm Gladwell
Blogs, RSS and Podcasts
YPN Party
Pubcon Boston Day 2


Super Session: Search Engines and Webmasters
Link Building Clinic
Link Building Campaigns
Super Bloggers of Search
Blogs, RSS and Podcasts (my stuff published at WPN)
Malcolm Gladwell Pubcon Keynote (my stuff published at WPN)
YPN Party (my stuff published at WPN)

Search Engine Lowdown:

“The Super Bloggers of Search”
Optimizing for ENORMOUS Clients
Blogging, Podcasting and RSS feeds

Matt Cutts:

Boston Pubcon 2006, Day 1

Marshall Sponder

Malcolm Gladwell Keynote
Super Bloggers of Search
Google Sponsored Lunch
RSS, Blogs and Podcasts 1
Leading Brand – Leading Site – Marketing Magic
Conversion Tweaking
PPC 101

Vinny Lingham

PPC Engines and Programs
Malcolm Gladwell Keynote
Contextual Programs
Super Bloggers of Search
Leading Brand Leading Site

The next WebmasterWorld Pubcon conference is the big one held in Las Vegas November 14-17. I’ve been invited to speak again so I’ll see you there.

Lee Odden is President and Founder of
TopRank Online Marketing, specializing in organic SEO, blog
marketing and online public relations. He’s been cited as a search
marketing expert by publications including U.S. News & World Report and
The Economist and has implemented successful search marketing programs
with top BtoB companies of all sizes. Odden shares his marketing
expertise at Online Marketing Blog offering
daily news, interviews and best practices.