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Webmasters Think Google Has Eased Up On EMD Sites

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Webmasters Think Google Has Eased Up On EMD Sites
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Back in 2012, Google launched the EMD update, which the company described as a small update, affecting 0.6% of English-US queries to a noticeable degree. It was designed to demote low quality exact match domain sites.

We don’t really hear that much about the update anymore, but there were quite a few complaints from webmasters hit by it when it launched.

There is some new discussion in the webmaster community with people thinking Google has eased up on this repeating update.

Barry Schwartz at Search Engine Roundtable points to some chatter in the Webmaster Word forum, and more people chimed in in the comments of his post saying they’ve been seeing more EMD sites ranking for various industry-specific searches.

Gareth Miller suggests that they didn’t really punish low quality EMD sites, calling it “another case of Google doing something and then exaggerating its impact to discourage spammers from pursuing the tactic”

I don’t know. I wouldn’t say Google exaggerated it, considering they said it was small to begin with, though I’m sure he has a valid point about Google discouraging spammers.

Apparently, if these sites are appearing as frequently as some say, it didn’t discourage them enough.

Of course there are plenty of EMD sites that do offer quality content, and deserve to rank just as much as the next site. We talked about this with Todd Malicoat (aka: Stuntdubl) last year.

Image: DenverLawyers.com

Webmasters Think Google Has Eased Up On EMD Sites
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  • http://elainequinn.com Elaine Quinn

    There are more important items than EMD sites that Google should be working on. Providing better search results and higher placement for smaller but very relevant niche sites should be a priority. All too often, we see page after page of the same larger websites, where in many cases the results are worse than useless.

  • http://www.gaurssmarthomes.co.in/ Angelina

    yes i agree with you elaine…google should work on it..Chris crum..nice article with valid points..Thankss…!!

  • https://twitter.com/brickmarketing Nick Stamoulis

    It was specifically EMD with low content, right? I know some great websites with keyword rich domains that should never get penalized for their URL. Are their plenty of microsites out there that should vanish? Sure. But legitimate websites with URLs that are a decade old with great content, that happen to have EMDs, should be allowed to go on.

    • http://www.webpronews.com/author/chris-crum Chris Crum

      Yeah, it’s about low quality sites. At least that’s what they tell us. Although if that’s really the case, it makes you wonder why the EMD update is even a thing, if it’s targeting these, rather than stuff already getting taken care of by Panda.

      • http://www.sbwebcenter.com Steve B

        Chris,

        I agree. Why even mention EMDs when low quality sites regardless of domain are hit by Panda?

        I personally think EMDs should play at least a small role in the algorithm. The ability to buy an EMD should give you some confidence that the buyer is “serious” about his/her business. Would a spammer buy an EMD for spamming purposes, I guess a handful of them might, but again, Panda should take care of these types of sites (purely based on spammy content).

  • http://www.gaurssmarthomes.co.in/ sharma

    Although if that’s really the case, it makes you wonder why the EMD update is even a thing, if it’s targeting these, rather than stuff already getting taken care of by Panda.Thanks…!!

  • http://www.gaurssmarthomes.co.in/ Angelina

    Although if that’s really the case, it makes you wonder why the EMD update is even a thing, if it’s targeting these, rather than stuff already getting taken care of by Panda.Thanks…!!

  • http://www.gaurssmarthomes.co.in/ Angelina

    Thanks for the update.it makes you wonder why the EMD update is even a thing, if it’s targeting these, rather than stuff already getting taken care of by Panda.

  • telma reis santos santana

    Desejo apagar os dados do gloogle

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