Webcasting Meets The Press

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Viewers who missed the latest episode of “Meet The Press” on Sunday mornings will get the chance to view it online as an on-demand video.

Slept in on Sunday? Missed out on Tim Russert and the guest of the week? At 1 p.m. ET on Sunday, the web version of the show will be available on MSNBC.com. MediaPost reported.

One key concern for MSNBC will be finding someone to sponsor it on a long-term basis. Kyoo Kim, VP sales for MSNBC.com, said in the report they might want to find someone interested in supporting the whole Meet The Press area of the website.

Breaking up the webcast with advertising, like a typical TV program, was the approach MSNBC.com took with “NBC Nightly News with Brian Williams.” They have discarded that approach in favor of running a single advertisement before the webcast begins, and the site plans to do the same with Meet The Press.

MSNBC.com likely hopes to extend the success of its podcast of Meet The Press. The report said that 90,000 monthly downloads of the podcast took place in November. Podcasts do have a portability advantage that webcasting doesn’t have yet.

Apple’s video iPod may push webcasting demand as its products are adopted and imitated, and rights concerns from content producers and members of the creative process get addressed to permit portability of webcasted content.

David Utter is a staff writer for WebProNews covering technology and business.

Webcasting Meets The Press
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