Quantcast

Web Surfers Revolt Against “Pushy” Advertising

Get the WebProNews Newsletter:


[ Business]

As the Internet continues to populate with websites trying to turn a buck, two drastically different schools of thought have developed on how to advertise online – “Push” and “Pull.”

“Push” advertising involves the use of “in-your-face” advertising tactics such as pop-up windows and direct email. “Pull” advertising entails using search engines and posting articles that literally “pull” interested consumers to a website on their own terms.

As web surfers revolt against pushy advertising, site owners who understand how to pull consumers to their sites will come out the long-term winners.

Push” advertising tactics worked in the past because they had not reached a saturation point. Since not everyone used pop-up windows, a site owner could use them without fear of backlash. Now it seems pop-up windows hit consumers from every angle and even multiple times from the same sites.

Click below to read this article at the advertisingsecrets.com website:

http://www.advertisingsecrets.com

Power-Packed Web Marketing Strategies, Advertising Tips and Achievement Techniques Used by Successful Online Entrepreneurs.
Visit: http://www.advertisingsecrets.com

Web Surfers Revolt Against “Pushy” Advertising
Comments Off
Top Rated White Papers and Resources

Comments are closed.

  • Join for Access to Our Exclusive Web Tools
  • Sidebar Top
  • Sidebar Middle
  • Sign Up For The Free Newsletter
  • Sidebar Bottom