Web Site Stats in Video Game Format

    January 16, 2007

Think that ClickTracks has the most advanced graphical displays of web site visitor statistics?

So did I. But today I came across a web site analytics program that has the visualization cool factor x 10!

Visitorville uses video game principles to help you more easily visualize your web site traffic statistics. If you’ve ever played SimCity, you’ll recognize the avatar-populated 3D virtual world created by Visitorville. But what’s cool is that each building represents a web page, each bus a search engine and each animated character is a real visitor to your site.

You can watch your live stats and see people “walking” around your site in real time with IP labels attached to them. Each visitor has certain additions that appear with their avatar, depending on their status. For example, repeat visitors wear a halo, paying visitors wear a coin on their head and repeat/paying visitors have both. Your VIP visitors are flown in by virtual helicopter. Each visitor has a “passport” associated that contains 24 pieces of information about them. Clearly, the developers of this program have a LOT of time on their hands.

If you run PPC campaigns, you can even watch Google or Yahoo branded buses drop people off at your buildings (pages)! How cool is that? You can even watch an entire day’s traffic activity fast-forwarded to speeds of up to 1000 x real time. Another great feature is that the service buys you both a stand-alone log analyzer AND a hosted service.

With prices ranging from USD 15 to 170 per month, Visitorville is not cheap. But the fun factor makes it worth a look if you view your site stats on a daily basis. As the reviewer from Wired Mag said: “It’s SimCity for traffic nerds”.


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Kalena Jordan was one of the first search engine optimization experts in Australia and New Zealand and is well known and respected in the industry, particularly in the U.S. Kalena was one of the founders of http://www.SearchEngineCollege.com and is currently Director of Studies and SEO tutor for the online training institution. Kalena is a member of SEO Consultants and has spoken at the popular Search Engine Strategies Conferences. She is also a moderator at the Search Engine Watch Forums and author of the popular Search Light newsletter.