Web 2.0 Makes You More Productive

    September 18, 2006

Many people get caught up in defining Web 2.0. I had breakfast with a friend yesterday and told him about TNNI conference. He said, “What’s Web 2.0? Is it software or is it an idea?” I said, “It’s an idea.”

I shared a thought on TNNI’s social network last week that highlights this philosophy:

When speaking with those who don’t “get it” [Web 2.0], it’s more important to articulate the ideas of what it is doing rather than to point to technology or even tools. Instead of stating Web 2.0 is AJAX, RSS, blogging, or even social networks, communicate that it makes the web faster (AJAX), more accessible (RSS), easier to publish to (blogging), and a better tool to connect with friends and colleagues (social networks).

The bottom line: Web 2.0 can help make you more productive doing the things you normally do online.


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Ken Yarmosh is a consultant who helps organizations get the most out of their technology investments. He works with technology users and creators across various industries, focusing on technology education and strategy. With over 7 years IT experience, Ken has worked with small businesses, non-profits, federal agencies, and multi-million dollar companies.

His online efforts include acting as the Editor for the Corante Technology Hub and authoring the TECHNOSIGHT blog.