Web Designers: Succeeding Beyond Online

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The field of Web Design is one of the most rapidly growing areas in the world of commerce.

The explosive growth of the World Wide Web has created a demand for Web sites. Companies whose business does not even involve internet activity are still feeling it is essential to have an online presence.

Doctors, lawyers, and other professional people are setting up Web sites to advertise their services. In fact, it is fairly obvious that in a few more years, having a web site will become so basic to business that every venture will have one from the mom and pop grocery store on the corner to the largest Corporation.

This demand for quality web sites has provided quite a bit of business opportunity for Web Site Designers.

The most talented ones have developed a sense of the technical and practical elements that make a design user friendly and encourage and support the creation of a very solid connection between the web site owner and his potential customers. They mix this practical knowledge with artistic talent. They understand how to mix graphics and color into the basic design. They develop logos that reflect the company’s purpose, and encourage the kind of mental association that creative art can foster in a customer.

What many web designers fail to appreciate is that these same practical and artistic elements are the essentials of good brochure design and catalogue design.

With the exception of the technical aspects of web page navigation, the same process is used to create these advertising tools. There is a tremendous opportunity here for web designers to expand their operations to include this kind of design. Even simple flyer design is a possibility. The flyer is the most basic and common form of advertising for small business, and the offline profit that could be made from the design and even the production of them could be a valuable extra source of income for the web designer.

Business owners have long appreciated the value and importance of design in their advertising materials – flyer design or catalogue design. They understand the need to create materials that create a connection with their customers.

In addition to this, they might be coming to the web designer for exactly the same kind of work. All they need to know is that the same services available in the design of their sites could be utilized in the design of their other advertisement materials. This is a way to expand your design efforts offline, and increase your business accordingly.


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Natalie Aranda writes about web design and Internet marketing.

Web Designers: Succeeding Beyond Online
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