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Web Analytics Predictions for the New Year

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If you’re looking for Web Analytics predictions for 2008 then I recommend checking out Rich Page’s blog where he posts about his thoughts for what’s to come in 2008.

It’s a very quick read and jam packed with big-time predictions. Here are Rich’s thoughts for Web Analytics in 2008:

  • Jan 2008 – Core Metrics acquire Web Trends.
  • Mar 2008 – Amazon.com gets into web analytics!
  • May 2008 – Disaster for Microsoft Site Analytics.
  • June 2008 – WebTrends continues its spending spree!
  • August 2008 – Omniture offers free analytics solution.
  • December 2008 – Big acquisition shock – Google Buys Omniture.

Here are my thoughts:

I think WebTrends will get acquired but I am not sure if it will be Coremetrics that does it, I still think it will be Omniture who will purchase WebTrends while continuing to build its massive market share.

Microsoft Analytics could potentially be a disaster but most likely if they don’t do something drastic to catch up to Google Analytics.

Will Google Buy Omniture? This would be huge because then Google would control search, social networks, mobile and then the majority market share to measure all the various types of marketing…I am not convinced that this will happen.

Love the list Rich!: http://rich-page.com/web-analytics/nostradamus-and-web-analytics-2008-predictions/

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About Manoj Jasra
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc. WebProNews Writer
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