Web 0

    November 14, 2006

I’m giving up on version numbering. The future of the Web is Web 0.

Here’s a thought experiment, one I had in a hallway with Jerry Michalski and Linda Stone last week. What if attention, the last good some of us think will be scarce, is actually abundant? Yeah, I need to have that conversation with Steve Gillmor.

Attention isn’t an act of consumption, but one of giving. Steve went past that with gestures, a framework I can buy. But are we really limited to an amount of gestures we can give? Does it cost me something to mention Steve’s name, let alone linking to him, in a post? Or wave to him in a hallway? The cost of either is nominal.

Linda, who I am so happy for btw, had a counterpoint, or so it would seem at first. She is focused on the notion of focused attention. When we have a session, how much continuous attention are you giving? We all want the undivided. We all believe we can time-slice in the moment, and what we have to give is more important than it will actually be perceived. This is true, with our current notions of focus and privacy.

Just watch how Jerry gives.

When you make your gestures public, enable them to be discovered, you are acting with abundance. This is what I think is changing. Sharing control over your gestures creates more value than the gesture inandofitself.

Somehow this conversation has to wade into how people can get into the middle. As though there was a buyer and an influencer and the vendor has to stop it and pay for the lead, even at its mark-to-market value. And offering the buyer more privacy is the solution. It is part of it, especially in a world where there is no trus in the vendor.

But it might become one where is abundant with opportunity that attracts both buyer and influencer. And they are abundant themselves. Leads self-select, trust is verified, respect for attention or otherwise is part of the deal.

This must be built upon the absence of a number. I think I’m on to something, but don’t know yet.



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Ross Mayfield is CEO and co-founder of Socialtext, an emerging provider of Enterprise Social Software that dramatically increases group productivity and develops a group memory.

He also writes Ross Mayfield’s Weblog which focuses on markets, technology and musings.



Web 2007


Damn, I take a few days off of blogging and the New York Times (er, John Markoff) goes and invents Web 3.0.


I’ve done more than 50 interviews in the past three months and collected hundreds of business cards and I’ve NEVER heard anyone talking about Web 3.0.

Why am I left out of this joke? Ahh, the joke is on me.

Well, I was talking with several Web leaders tonight (seriously, I was) and we decided that Web 3.0 just won’t do.

So, tonight, we’re announcing Web 2007.

It’s just like Web 2006 except it has more widgets. Works on Windows Vista (which will ship in 2007). Apple will make it better (they are shipping a new OS too).

In best renaming tradition, it will embrace and extend Web 2.0 and Web 3.0 concepts. So, of course, Google will put ads on it.

Ray Ozzie will demonstrate a cool application framework for Web 2007 at Mix2007. David Heinemeier Hansson will hit back with Ruby on Rails 2007

Dave Winer will build OPML 2007 for moving your feeds from Web 2.0-oriented RSS readers to Web 2007-oriented RSS readers. Of course, RSS 2007 is the same as RSS 2006, but wait until you see Atom 2007!

Now, the important stuff. We need a “ready for Web 2007″ logo. Someone needs to design new rounded-corner graphics.

But, Valleywag nailed this – there’s no story here. So, move along.

Whatever the geeks are inventing it won’t be first seen in the New York Times and it probably won’t be called Web 3.0.

How did this get on the front page of the New York Times, though?

Other news here on Web 2007:

VC Peter Rip says the recombinant Web is coming. I agree with him, by the way, about Web 2.0 Summit. There weren’t many geeks there. Lots of CEOs and VCs, though. For a guy like me who wants to get those people on camera, it was pretty good.

Ross Mayfield says that Web 3.0 will be known as a marketing disaster.

Greg Linden says “cut the “Web 3.0″ hype. MY NOTE? Oh, wait Greg, until you see Web 2007 hype. It’ll take the Web 2.0 hype and multiply it by the Web 3.0 hype. It’ll be like “hype squared!” Heheh. Damn, I’m almost hyped up enough to create a PowerPoint presentation and start going up and down Sand Hill Road and see if I can get a Web 2007 company funded without having a product, a team, a business model, or, even, a blog. GASP. Can Scoble do it? 😉

Dave Winer asks “does hype ever go out of style?”

The rest of TechMeme goes link happy, which, might just be what the New York Times was going for. So “Web 2.0.”

Web 2007 will be about what DOES NOT get linked to. Steve Gillmor style. I wonder if the New York Times can sense the gesture I’m sending it? Note I didn’t link to the Times.

Of course Dan Farber will write about Web 2007 and Nick Carr will say it’s irrelevant.

Oh, Nick reminded me to get a URL. Damn, Web2007.com is already gone.

I’m going back to do more chores for Maryam. You all have fun with this whole Web thing, OK? In the meantime I’m preparing a bevy of stuff for ScobleShow, which is the first approved Web 2007 site. Well, we will be as soon as we turn on our new API, our new iTunes/iPod feed, our new rounded corner graphics, our new social networking program, and our new hype machine which will be covered in next week’s New York Times.




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Robert Scoble is the founder of the Scobleizer blog. He works as PodTech.net’s Vice President of Media Development.

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