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Web 2.0 Expo Preview

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The expo is at the Moscone West in San Francisco from April 15 – 18. Whatever your definition of Web 2.0 is, looking at some of the high profile exhibitors from Adobe and AOL to Zoho and everyone else in between, It is worth taking note of. The expo is co-sponsored by O’Reilly Media and CMP Technololgy.

Considering there is no solid agreed upon definition of what Web 2.0 is there are companies large and small, old and new signing up to find out how to take advantage. The expo will include internet industry leaders offering examples of business models, development paradigms and design strategies to help mainstream businesses and new companies in various industries take advantage of these new opportunities.

The expo is an addition to the Web 2.0 Summit, previously the Web 2.0 conference, which is the first to address Web 2.0 opportunities and applications specifically. The summit will highlight experts, leaders and under-the-radar innovators. And in the spirit of Web 2.0 there will be ample time for attendees and exhibitors to contribute, collaborate and connect.

Another interesting aspect is the Web 2.Open Sessions which are free to anyone attending the expo or summit, and also free for anyone else who wants to attend (they just ask that you wear a badge). You can find a free code to use to enter this portion of the conference on this page. You can find out more information and up-to-date topic proposals at the Web 2.Open wiki.

Additional Resources:

Web 2.0 Official Expo Site
Web 2.0 Summit Blog
Web 2.Open Site (sponsored by Social Text)
Web 2.0 Speakers (along with bios)

Web 2.0 Expo Preview
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About Geoff Simon
Geoff Simon is currently Director of Search Marketing for SS | PR as well as principal for Simon Search Marketing, a small boutique agency focusing on the convergence of social media, user generated news and public relations. Geoff has over 10 years of experience with Internet, database and direct marketing and previously held posts with Bruce Clay, Grey Direct West and Walt Disney Interactive Media Group (formerly Disney Internet Group) where he helped transition disney.com's internal video search to FAST ESP during the 2008 redesign. WebProNews Writer
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