eBay just unveiled its "Watch with eBay" standalone app at the SXSW Interactive Festival, in Austin, TX. The iPad application allows users to shop and make purchases related to what they are watching on TV.
Some of the features of the Watch with eBay app include:
-Watch With eBay: Couch commerce enthusiasts can tune into their favorite shows with a new, enriched version of Watch With eBay. The new standalone app includes a program guide consumers can use to access content related to their favorite television shows in real time with the ability to curate content by category. Shoppers will be able to browse designers from the red carpet of this year’s award shows or find sports memorabilia for their fan collections, plus much more.
-Shop Like a Star: Fans of television, film, sports and music are invited to shop through the lens of their favorite stars. Through eBay Celebrity – a unique shopping destination that combines celebrity experiences, memorabilia and merchandise with philanthropic causes – Shop Like a Star provides an inside look at featured celebrities’ favorite items, while eBay curates shopping results related to the celebrity picks and provides the option to donate to a benefiting charity at check out. Some celebrities will interact with consumers through original content, video and message boards.
eBay will be on hand at the SXSW Interactive Festival all week.