Washington Post, CJR Tie Up with del.icio.us

    February 22, 2006

Yahoo’s Matt McAlister discovers that both the Washingtonpost.com and CJRDaily have added “Bookmark with del.icio.us” buttons to their article templates today.

Further, he offers a pointer to an array of tools that any publisher can use to add the same functionality to their sites.

PR types and marketers should take note of this too. Ads, press releases, online marketing collateral, word of mouth and viral campaigns, you name it will have these buttons. They will become as ubiquitous as those “email this to a friend” buttons you see everywhere.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.