Warner Music Videos Returning To YouTube

    September 29, 2009

YouTube and Warner Music have kissed and made up, according to new reports.  Or at least, Warner has agreed to make its music video catalog available through YouTube again, and the two organizations have reached a deal concerning how they’ll share revenue.

Warner pulled its videos from YouTube about nine months ago due to a disagreement over money.  Since then, users have been deprived of official, high-quality clips featuring famous acts like Eric Clapton, the Doobie Brothers, Johnny Cash, Marilyn Manson, Sarah McLachlan, Metallica, Muse, Nine Inch Nails, Opeth, the Pogues, the Red Hot Chili Peppers, Frank Sinatra, and ZZ Top.

This put a serious dent in YouTube’s usefulness as a music player.  Also, as unofficial videos floated around, it seemed to increase the odds of YouTube finding itself on the receiving end of another lawsuit or two.

But Eliot Van Buskirk reported late yesterday, "YouTube is already encoding a batch of videos from Warner, in preparation to relaunch them on YouTube."

And with regards to the business-related details, he then continued, "Under terms of the ‘just-signed’ deal, Warner will be responsible for selling advertising against its own videos, so it will decide how much to charge for ads and find ad buyers on its own, rather than settling for whatever Google decides on.  In order to attract premium advertisers, Warner plans to create a separate channel within YouTube consisting only of ‘premium’ content."