has announced its own new wireless service brand, placing an emphasis on faimly savings. Walmart will launch Walmart Family Mobile as a post-paid plan available without a contract or multi-year commitment.
The company says it offers a family of three savings of up to $1,200 a year when compared to leading unlimited talk and text plans. T-Mobile’s network is being used, but the service will be sold exclusively through Walmart.
The first line is $45 a month, and each additional line is $25 a month. It offers devices from Samsung, Motorola, and Nokia, and includes Android devices. Users can upgrade anytime by purchasing a new device without having to pay extra fees or make contract commitments.
"Walmart Family Mobile makes it more affordable to build meaningful relationships with family and friends so that even when budgets are limited, time spent communicating with loved ones isn’t," said Greg Hall, vice president of merchandising, Walmart U.S. "This plan provides families with the flexibility to connect with each other without surprise charges and with the added benefit of one of the most trusted wireless network providers."
"Walmart is known for great value and we’re pleased to offer our robust network of nationwide coverage for Walmart Family Mobile," said Jim Alling, Chief Operations Officer, T-Mobile USA. "This new service is an innovative approach, offering post-paid customers a low-cost alternative for unlimited voice, messaging, web and inexpensive international calling."
Walmart will begin offering the service on September 20.