Wall Street Journal remains No. 1 US newspaper
According to the Audit Bureau of Circulation, the Wall Street Journal is still the number one most circulated publication in America. On average the Journal sells about 2.1 million weekday editions of their paper.
USA Today comes in just behind them at 1.8 million papers per day and the New York Times ranks in third place selling 1.6 million weekday papers. This is an impressive 73% increase from just one year earlier.
The averages are based on a six month period ending March 31st of this year. On average, total newspaper circulation increased 1%. Digital circulation, which accounts for about 14% of the total, is up from last year by almost 9%. Digital editions and paywalls have become more prevalent as mobile devices continue to gain popularity.
A J.P. Morgan analysts comments on the growing trend of digital news:
“Some companies [such as NYT] have demonstrated that consumers are willing to pay a premium for differentiated content,”
“for the industry overall, the impact of print declines is likely to outweigh any digital benefit for the foreseeable future.”
The Audit Bureau of Circulations cautions against the accuracy of the findings as it is increasingly harder to measure the circulation of papers due to bundled subscriptions, branded editions, and multiple delivery platforms.