Wall Street Journal Launches Pro Edition For ConsumersBy: Mike Sachoff - April 8, 2010
Dow Jones & Company said today it has launched The Wall Street Journal Professional Edition for consumers.
The Wall Street Journal Professional Edition is available to consumers for $49 per month. Current WSJ.com subscribers can access the offering for a discounted rate. In October 2009, Dow Jones launched the professional edition, aimed at offering businesses more in-depth information while boosting its revenue via its subscription service.
Features of The Wall Street Journal Professional Edition include allowing users to personalize the service to match their needs. Wall Street Journal editors will monitor and select top news and trends across key industries including pharmaceuticals, healthcare, energy, media & marketing, finance and technology. Users can customize news alerts and company profiles for industries and topics that are most relevant to them.
The Wall Street Journal Professional Edition offers access to news from Dow Jones’ 2,000 journalists, as well as the ability to search more than 17,000 global business news sources, some of which are not available free online.
"The Wall Street Journal Professional Edition leverages two of our leading products to create an innovative tool to serve professionals across multiple industries – a service Dow Jones is uniquely positioned to provide," said Todd Larsen, president, Dow Jones & Company.
"The competitive advantage offered by being able to quickly and thoroughly access and analyze information from literally thousands of resources is an exciting prospect for our business and for our users."