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Wall: Cutts “Blindlingly Hypocritical” About Google

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Not much love in the SEO blogosphere today, as Aaron Wall slams the most accessible member of the Googleplex over Google’s alleged treatment of SEO as spam.

Wall: Cutts 'Blindlingly Hypocritical' About Google
Wall: Cutts “Blindlingly Hypocritical” About Google

Considering Matt Cutts and his enormous popularity at search industry conventions, to the point where his swarm of followers have been dubbed “Cuttlets,” it’s surprising to see him being trashed by another prominent person in the field.

Aaron Wall
Wall has tapped out a lengthy post at Google Blogoscoped, where he discussed the state of the US search optimization market. But after admitting he “was a spammer out of necessity” when starting in SEO, Wall then lambasted Google for what he sees as the search engine treating all SEO that way.

“If you read Google

Wall: Cutts “Blindlingly Hypocritical” About Google
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  • http://www.websitedesignelixirs.com/ Robert T

    It is tough out there.

    Google is trying to maintain relevant search results, remove pay for link juice, devalue blog spam links and others, and reciprocals.

    In many high profile niches this is failing miserably. They are successful in some ways and this is one of the things that makes it so tough to see fairness.

    You flat can’t compete in certain areas of the web without buying links and engaging in schemes to get links that have nothing to do with link love.

    I would love to see some success in the adsense scraper spam sites infecting the index too….

  • http://controltheweb.blogspot.com/ Dave L

    Google is eliminating the guarantee language and fixing the subdomain issue—two of Wall’s key points.

  • http://controltheweb.blogspot.com/ Dave L

    Cutts said:

    The short answer is that Aaron obtained and promoted a domain in ways that Google considers blackhat, then combined/intertwined that spammy domain with a more legitimate domain. When Google detected the stuff that we considered spam, we took action against both domains.

    My takeaway advice for anyone in a similar situation is

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