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Wal-Mart Leads Early Black Friday Traffic

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The early birds are rising earlier this year as searches for Black Friday-related websites spike a bit earlier than last year.

Searches for "black friday ads" are up 91 percent compared to last year, according to Hitwise, continuing a year-over-year trend since 2005. Since that year, similar searches have increased 954 percent, with 2006 seeing a 452 percent increase over 2005.

Wal-Mart is the biggest offline winner in that search as its online presence enjoyed the most Black Friday traffic for the week ending November 10, followed by Best Buy, Circuit City, and Sears.

"Consumers are becoming increasingly more knowledgeable about the availability of Black Friday promotions online and are actively seeking out the websites which offer the advertisements before public release," said Heather Dougherty, director of research at Hitwise.

"Much to the chagrin of some retailers, shoppers are well-aware of the leaked promotions and are able to plan their Black Friday purchases before Thanksgiving arrives. While some retailers resist having their sales announced prematurely, others are embracing these sites as a customer acquisition opportunity."

Hitwise U.S. Retail Index Top 20 Websites

Ranking By Market Share of U.S. Visits for Week Ending Nov. 10, 2007

Rank

Name

Domain

Market Share

Weekly Percent Change

1

Amazon.com

www.amazon.com

11.49%

1%

2

Walmart

www.walmart.com

6.72%

5%

3

Target

www.target.com

4.64%

9%

4

Half.com

www.half.ebay.com

4.29%

-25%

5

Yahoo! Shopping

shopping.yahoo.com

3.18%

-1%

6

BestBuy

www.bestbuy.com

2.57%

8%

7

JC Penney

www.jcpenney.com

2.41%

4%

8

Smarter.com

www.smarter.com

2.38%

-1%

9

Overstock.com

www.overstock.com

2.33%

18%

10

BizRate

www.bizrate.com

2.27%

-3%

11

TOYS ‘R’ US – USA

www.toysrus.com

2.18%

10%

12

Shopzilla

www.shopzilla.com

2.01%

2%

13

QVC.com

www.qvc.com

1.96%

1%

14

Sears.com

www.sears.com

1.91%

16%

15

Circuit City

www.circuitcity.com

1.89%

3%

16

Dell USA

www.dell.com

1.86%

1%

17

Ticketmaster

www.ticketmaster.com

1.77%

10%

18

Lowe’s

www.lowes.com

1.35%

4%

19

The Home Depot

www.homedepot.com

1.32%

-4%

20

Kohls.com

www.kohls.com

1.27%

7%

*Note – The Hitwise Retail 100 Index does not include websites from the following categories – auctions, classifieds, computer manufacturers, relationship sales, reward point collecting and home entertainment – music download, DVD and video game rental. Data based on the Hitwise sample of 10 million US Internet users.

Source: Hitwise

Indeed that chagrin has extended to cease-and-desist orders from companies like Wal-Mart looking to quell webmasters’ leaking of prices in advance. Wal-Mart recently sent out the C&D’s to bfads.net, where prices were published as early as October.

Best Buy, Target and Kohls have targeted FatWallet for similar breaches in years past. However, it is not clear if there is actual legal basis to their demands as factual information cannot be copyrighted.

Amazon continues to be the most-visited Website in the retail category, receiving 11 percent of all visits, followed by Wal-Mart, with six percent.

Just what, exactly, are the people looking for? If Hitwise’s top product searches are any indication, they’re looking for iPods, Wiis, Uggs, Xbox 360s, and Playstation 3s.

Top U.S. Search Terms Driving Traffic to Shopping & Classifieds Category

For the week ending November 10, 2007

Top Brand Searches

Top Product Searches

ebay

 

ipod

craigslist

 

wii

walmart

 

uggs

ebay.com

 

ugg boots

target

 

ipod touch

best buy

 

xbox 360

amazon

 

ugg

amazon.com

 

ipod nano

sears

 

playstation 3

craigs list

 

ipods

Source: Hitwise

Wal-Mart Leads Early Black Friday Traffic
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  • Guest
    1. well that was easy
    2. what’s the point
    3. why..do you think were stupid or something?
    • Guest

      what is your problem ……… someone woke up on the wrong side of the bed!

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    I can see its normally pick time for these biggies..Small sites such http://www.techbargains.com/ , http://www.cheapdeals101.com/ , http://www.resellerratings.com/ , though good wont compete them….

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