Wal-Mart Launches DRM- Free Downloads

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Wal-Mart said today that it is launching "DRM-free" MP3 music downloads. Single tracks will be 94 cents a piece and a whole album will sell for $9.22.

Wal-Mart Launches DRM- Free Downloads
Wal-Mart Launches DRM- Free Downloads

The new MP3 digital format will allow users to play music on almost any device, including the iPod, iPhone and Zune portable media players. Wal-Mart’s latest music venture will feature content from major record labels such as Universal and EMI Music.

"As we consistently strive to help our customers shop smart at Wal-Mart, our new ‘DRM-free’ MP3 digital tracks give them the ease and flexibility to play music on virtually any device at a great value," said Kevin Swint, Wal-Mart’s senior director and divisional manager for digital media.

"Also, we’re excited to launch our MP3 catalog with major record labels such as Universal and EMI Music that includes music from popular artists like The Rolling Stones, Coldplay, KT Tunstall, Amy Winehouse, Maroon 5, George Strait and Nelly."

Wal-Mart’s new MP3 music catalog has a large selection of songs and will be continually expanded with mainstream and independent music content. Also, Wal-Mart is offering discounted MP3 album pricing on older releases such as Come Away With Me by Norah Jones, Be Here by Keith Urban for $7.88 per album and Slippery When Wet by Bon Jovi and Get Rich or Die Tryin by 50 Cent for $5.88 per album.

Wal-Mart said it will continue to offer its existing WMA-format music downloads.



Wal-Mart Launches DRM- Free Downloads
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