Wal-Mart Brings Customer Reviews Online

    July 19, 2007

Wal-Mart today said it is adding customer reviews and ratings on its Web site.

The new feature will allow customers to submit ratings and reviews of merchandise available online only as well as products sold in stores.

"Reviews and ratings is the No. 1 customer-requested feature online at Walmart.com, and we’re pleased to offer this service to better help our community of customers shop smart and make informed decisions about the products they purchase both in our Wal-Mart stores and online," said Cathy Halligan, Walmart.com’s chief marketing officer.

Wal-Mart had a test of customer reviews and ratings in June to receive customer feedback and gauge overall results. Customer reviews more than doubled the company’s expectations during the test phase and they received the most reviews in the categories of electronics, home and garden, media and baby.

"We know close to 75 percent of Wal-Mart’s 130 million customers are online which presents a significant opportunity for our online reviews and ratings platform to connect our customers to one another, and also help them further engage, communicate, share opinions, and learn more about products available at Wal-Mart," added Halligan. "It’s all part of our continued commitment to be the premier multi-channel retailer."

Wal-Mart says that customers can submit a review by viewing a product online or by email invitation sent a few weeks after they have placed and received an order. The product reviews are published within five days of submission.