Visa Launches New Comparison Shopping Tool Called RightCliq

    August 2, 2010
    Chris Crum

Visa has released a new online shopping tool called Rightcliq which lets users bookmark products on shopping sites, add notes, and add them to a "wishspace". The company touts it as a tool that improves the way you browse and compare products.

Visa says it developed Rightcliq to address many of the frustration points consumers experience while shopping online. The company found in a recent survey that half of online shoppers rely on inconvenient methods – like bookmarking and written lists – to track items they are interested in buying, but not yet ready to purchase. Over 90% said they would do more online shopping if they had an easy way to compare items and see available merchant discounts and promotions.

"At Visa, we know consumers love to shop online, but they also want better ways to streamline the experience and eliminate some of the frustrations they encounter in the process,” says Gerry Sweeney, Visa’s global head of e-commerce and authentication. "Rightcliq is Visa’s answer to that consumer demand. Our deep knowledge of our consumers’ needs combined with our longstanding commitment to making ecommerce more convenient, secure and rewarding has resulted in a product that we believe will change the way people shop online. Today Visa is synonymous with a better way to pay. Rightcliq is a key step toward becoming the better way to shop."

"Rightcliq is unique in the marketplace, as it adds value across the whole shopping experience and offers the convenience and peace of mind consumers expect from Visa,” Sweeney said. "We think people will find Rightcliq not only helps them make smarter shopping decisions, but also makes online shopping simpler and more fun."

The tool includes the capability to track packages. As purchases are made, it will visually display the shipping status of all packages in one place.


Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.