Video On PCs Becoming Much More Popular

    June 5, 2008

The day has yet to arrive when people prefer watching videos on computer screens instead of gigantic plasmas.  A shift in viewing patterns is occurring, though, according to the latest numbers from Ipsos MediaCT.

In February of 2007, about 11 percent of video content was watched on PCs, and 75 percent of it scrolled across televisions.  During the same period in 2008, those stats had changed to 19 percent and 70 percent, respectively.  And in case you’re wondering, all of the PC viewing didn’t occur thanks to DVD drives.

Google Analytics
 Ipsos MediaCT’s Video Stats
(Photo Credit:

"Streaming video online has become an activity many Americans aren’t just experimenting with, but enjoy on a regular basis," Adam Wright, Director at Ipsos MediaCT, confirmed in a statement.  "Today, about half of all Internet users aged 12 and up have streamed a video file online in the past 30 days."

So it’s a door-closing, window-opening scenario for advertisers, but those who specialize in online video should have a decided advantage in the years ahead.  Other markets exist, too, but as eMarketer points out, they’re not exactly mainstream.

It’s interesting to consider an extreme-growth scenario involving the two leading types of video consumption; if the place of PCs continued to almost double every twelve months, televisions would become 100-pound paperweights within four years.