Vevo Launches Grammy Channel
Recently launched online music video site Vevo has partnered with The Recording Academy and CBS to launch "The Grammys" channel.
The new channel will feature noteworthy footage from 52 years of Grammy performances and related programming available for free, on-demand viewing across the Vevo Network in the U.S. The new channel marks the first time The Recording Academy has made this archival footage publicly available.
"The Grammys" channel will offer access to select footage from the telecasts including performances, presentations, interviews and other moments of its 52-year history. Beyonce, Lady Gaga, John Mayer, No Doubt, Katy Perry, Shakira, and Sugarland are just a handful of artists featured on the channel. Additional content will be continually added to the channel.
"Inspired by the way the GRAMMYs have brought extraordinary musical moments to fans on television, Vevo was created to offer the highest quality music video experience online, said Rio Caraeff, President and CEO, Vevo.
"The GRAMMYs are Music’s Biggest Night and we are excited to bring these great performances out of the vaults and direct to our Vevo audience for the first time."