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Vertical Search Prediction Challenged

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Tom Evslin says that Jupiters prediction that Search will go the same way as TV did … from several major channels to 100′s of specialized ones …

… and go Vertical is flawed. More to the point, it won’t happen.

“Wrong! The analogy is broken:

Each TV channel can only offer 24 hours of content per day. Obviously, more content requires more channels. The power of today’s search engine is that they offer the whole web and their reach grows as the web grows. We don’t need more search engines to cover more content the way we needed more channels.

Because they can only broadcast one show at a time, “mainstream” channels avoid exotica. The web doesn’t suffer from bandwidth limitation. Exotica, minutia, trivia, and fascinating detail unheard of on any TV channel are as available as “mainstream” information through any search engine searching the whole web.”

There is much more on this on Tom’s post, so do check it out. I think you’ll find it a hard argument to refute…

More Links:
Tom Evslin
Jupiters prediction

Nick Wilson is the publisher and founder of Threadwatch.org.

Threadwatch is a group blog, or forum if you prefer, focusing on Marketing and Related Technologies – News and discussion for those that make their living on the WWW – Register here to participate.

Vertical Search Prediction Challenged
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