Verify Your Place Page in Google’s Local Search Results

Google Adds Owner-Verification to Business Place Pages

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When you find a business on Google Maps and click "more info", you will be taken to that business’ "Place Page." These are the pages that Google introduced a while back that essentially gather content related to that particular business in one place. One might find photos, coupons, reviews, etc. on the Place Page.

Businesses can tell Google if they want specific things there, but if you don’t claim your listing, Google will put whatever it wants there. Now, however, Google is letting users know when owners have verified their Place Pages. If it is verified, there is now a link with a checkmark beside it at the top of the page that says "owner-verified listing."

Verified Place Page

If the listing has not been verified, users are now greeted with links that say "Edit the place," or "Business Owner?". The latter give you an opportunity to verify the listing if you are indeed the business owner. The former lets users make edits to the page. Obviously, you’re going to want to verify your listing to prevent any reputation-tarnishing information from appearing.

As we discussed recently, the local search landscape continues to change dramatically, and paying attention to things like this is only going to become increasingly important, not only from a reputation management standpoint, but from simply a visibility standpoint as more people gravitate to the Internet (especially with mobile) to find local business listings.

A hat tip goes to Mike Blumenthal for pointing out the changes to Place Pages.

Related Articles:

Google Adds Place Pages to Google Earth

Critical Local Search Factors To Pay Attention To

Will Google Eliminate the Need for Small Business Websites?

Verify Your Place Page in Google’s Local Search Results
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  • http://localsearchinternet.com Richard Mathiason

    You are correct when you say that the landscape of local search is always changing. I do listings for local businesses and I have to be aware of any changes so that the listings are compliant and correct. I not only do them for Google but for Yahoo and Bing, too. I am finding that more and more people are using the Internet to do their local search and bypassing the Yellow Pages. I give kind of a Show and Tell in my video at the site showing two Yellow Page books from this year and two years ago. There is a big difference in size with the book getting smaller.

    Thanks for the great article.

    Richard Mathiason

  • http://www.pr-interactive.com florida web design company

    This is an absolute must. I can’t tell you how much leads / traffic I get off of local listings. TONS

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