Velveeta Shortage Is a Temporary ConcernBy: Jennifer Curra - January 7, 2014
Super Bowl revelers hoping to enjoy Velveeta cheese as part of a dip or entree during the big day may have to find other options this year. According to reports, there is a shortage of the tasty cheese. Advertising Age originally reported the disappointing news after receiving an email from Kraft spokeswoman Jody Moore. The email read as follows: “Given the incredible popularity of Velveeta this time of year, it is possible consumers may not be able to find their favorite product on store shelves over the next couple of weeks. Our retail customers are aware of the situation and we expect it to be a short-term issue.”
Many stores located in Brooklyn and Manhattan have not received shipments since December. Unfortunately, consumers in these areas may have to wait until February for the next shipment to arrive. According to Key Food employee Thomas Murray, “We just keep ordering it. It’s not coming in.”
Judy Moore explained the shortage during a recent interview with NBC News, where she said that shoppers in some geographic locations may be unable to purchase the popular cheese. “It is possible consumers in any part of the country may not be able to find some Velveeta products on store shelves over the next couple of weeks.” Moore said before adding, “This is really a short-term issue that’s more noticeable right now given the increased seasonal demand. This is really something that would likely have gone unnoticed at any other time of year.”
Officials claim that increased demand for the food product is one main reason behind a shortage while also alluding to the influence of multiple additional factors. “I can tell you there is a combination of factors involved, but the driver is really the high demand. We really haven’t heard much from consumers about it at all. It’s a short-term issue amplified by the fact that this is a key time for the brand,” Moore said.
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