ValueClick Fastclicks To Online Ad Leadership
The purchase of tech firm Fastclick will make ValueClick the biggest online advertising network.
A stock swap worth about $214 million will bring online advertiser Fastclick into ValueClick’s fold as a wholly owned subsidiary, under the ValueClick Media umbrella. A joint statement issued by the companies says the deal will be completed in the fourth quarter.
Fastclick reaches 112 million users on about 9,000 web sites, according to a comScore report cited in the statement. Four divisions currently comprise ValueClick: Commission Junction (affiliate and search marketing); Mediaplex (advertising and email technology); PriceRunner (comparison shopping and consumer reviews); and ValueClick Media (brand, direct, and PPC marketing).
ValueClick will work quickly to integrate Fastclick’s advertisers and publishers, as search activity by users will increase rapidly with the approaching holiday shopping season. The firm will not want to disrupt business for what will be many advertisers’ busiest time of the year.
“The addition of Fastclick should give our ValueClick Media division the industry’s largest reach into Internet users, enhancing our Company’s overall leadership position with advertisers and publishers,” said James Zarley, chairman and chief executive officer of ValueClick, in the statement.
David Utter is a staff writer for WebProNews covering technology and business. Email him here.