Improve Your Online Marketing Efforts with Web Analytics

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As most of you know, capturing, analyzing, and interpreting campaign and website data is often a significant challenge. Vast amounts of data, disparate information sources, and confusing analytical tools are only a few of the obstacles between managers and actionable business insights.

To help you overcome these obstacles, Eric T. Peterson, author of the best-selling book Web Analytics Demystified and host of the popular blog Web Analytics Demystified, will be hosting an American Marketing Association (AMA) On-Demand webcast titled “Ten Simple Strategies for Using Web Analytics to Improve Your Online Marketing Efforts” this Tuesday, March 6th.

The main focus of this webcast will be to teach ten simple but proven strategies that marketers can use to leverage web analytics and improve their online success. It will also address a number of more advanced topics, including analytic challenges related to social media, rich Internet applications, blogs, and podcasts.

If, one or more of the following are your responsibility then this webcast is for you:

Improve Your Online Marketing Efforts with Web Analytics
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About Anil Batra

Anil has over 10 years of experience in Consulting, Business Intelligence, Web Analytics, Online Advertising and Behavioral Targeting. Anil helps companies use Web channel data to improve online business results (lead generation, conversion, retention and self-help metrics). Anil has helped several fortune 500 customers effectively use web analytics and increase their ROI on the web. Anil has worked with customers such as Microsoft, SmartMoney.com, ESPN, T-Mobile, Hoovers, Realnetworks, Starbucks, and TheStreet.com

Anil holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle. WebProNews Writer
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