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Using Blogs to Rank High on Google

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In an interview with Performancing, Googler Matt Cutts explains how your blogs can rank high on Google.

He says …

* Don’t bother with year/month/day in blog urls

* Use the first few words from the title of the post in the url

* Don’t try to rank for a huge phrase at first–pick a smaller niche and get to be known as an expert there

* Controversial posts are sure to build links, but too many controversial posts may undermine your credibility

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

Using Blogs to Rank High on Google
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