Project blogs integrated into an intranet will, I believe, prove to be one of the most valuable types of corporate blogging.

Cutting Through talks about project blogs as a means of “communicating with the ultimate end-customers of the project”.

They give two examples of project blogs …

“In one situation, the project was in the requirements analysis stage, and workshops were taking place to map out the business processes. The outcomes were posted on a daily basis as and when they happened – so not only did people know what was going on, but there was also the facility for rapid feedback.”

“In another, the blog was used by the ‘project champion’ in each affected area of the business as a way of introducing themselves to the organisation, and talking about what the impact of the project would actually mean. Over the course of several months they were able to explain what was going on in a way that would have been impossible by simply ‘broadcasting’ through email and glossy brochures.”

Fredrik Wacka is the author and founder of the popular CorporateBlogging.Info blog which is a guide to business and corporate blogging.

Visit Fredrik Wacka’s blog: CorporateBlogging.Info.