Users Views On Cookies Mixed

    July 27, 2007

The majority of U.S. Internet users do not delete cookies, according to a study from core=3&pageid=9″>InsightExpress.

The study found that U.S. Internet users said deleting cookies was important to them, but many did not know how to delete them.

Eighty-four percent of U.S. Internet users said they were familiar with cookies. Twenty-nine percent of those surveyed said cookies were important to them while using the Internet.

The most common reason given for deleting cookies was to protect privacy and have more memory.

Only 28 percent of users who said they wanted to delete cookies were able to do so. Over 60 percent thought they had successfully completed the task.

A comScore report found that users thought cookies both added and detracted to their Internet experience.