Sid Yadav is the CEO of HoverScore, Inc. (www.hoverscore.com) -- a web development firm founded in mid-2004. Being an expert in the search engine field, Sid has been practicing SEO consultation since the late 90s. Prior to his consultation career, Sid co-founded FeedPlex (www.feedplex.com) in April 2004 and currently operates as the CEO and President of the company. Along with his corporate achievements, he is the all-time editor of Daily Rundown (www.dailyrundown.com) and is currently authoring a book by the name of "Dollar Dreamz" which is set to release at the end of 2004.