Shiv Singh is an Experience Lead & Information Architect with SBI.Razorfish. Working out of SBIs London office, he spent most of 2003 leading the user research and experience design team for an enterprise intranet that is being launched in 50 countries over the next two years. Prior to that, he worked on a large multidisciplinary SBI.Razorfish team that developed a decision support intranet for a Fortune 1000 company. He has been conceptualizing, designing, and building websites and intranets since 1995, and likes to work at the intersection of business strategy and information architecture.